Our client are a fast growth digital business.
As Ecommerce Merchandiser you will assist the Ecommerce Merchandising Lead in the effective management of websites and the App. Including but not limited to product launches, trade reporting and subsequent trading of the site, visually merchandising where appropriate and briefing in content and collections.
A key part of this role is to identify and implement opportunities to drive sales across all sales generating areas of all websites, analysing all aspects of the customer conversion funnel to maximise conversion.
Roles and Responsibilities
Trading
- Own agreed website departments and visually merchandise all relevant product categories, homepage categories and ongoing collection categories in line with seasonal trading calendar and marketing plan, reviewing to make sure the business wide agreed VM strategy is in place
- Review key lines and bestselling product weekly to ensure opportunity is maximised and products have a good visibility throughout the website and on digital marketing channels
- Review slow selling products with Stock Merchandising and agree with Ecommerce Merchandising Lead appropriate actions to improve sales
- Review and suggest changes for website/app product categorisation and range navigation and website filters
- Maintain onsite search rules and search management including but not limited to synonyms, searches with zero results, stop words, compound words and redirects, identifying poor converting terms and areas to improve conversion
- Have knowledge of sorting rules and product recommendations rules and any tests in place, and support the EML and Digital Optimisation Manager on implementing these as applicable
Website content
- Select products for online content including but not limited to homepages, inspirations, navigation, and landing pages in line with the seasonal plan created with the Ecommerce Merchandising Lead
- Brief website content to internal Creative & web development teams (design, copy, web developer), sign off with Ecommerce Merchandising Lead
- Attend seasonal range presentations and content planning meetings with Ecommerce, Creative and Buying departments, aligning with Ecommerce Merchandising Lead to agree key product themes for website content
- Demonstrate commitment to innovation; Input ideas, content requirements to support the Ecommerce Merchandising strategy
- Conduct and derive insights from competitor analysis, end of season reviews and convert into proposals for CT content changes / new initiatives where applicable
- Brief website content testing requirements to Ecommerce Merchandising Lead and Digital Optimisation Manager as applicable to increase website content engagement
- Select priority products, themes and category stories for UK, IRE territories to inform Digital CRM broadcast calendar and oversee the set up associated product collections in line with broadcast dates, brief to Digital CRM team
- Feedback changes to planned product features based on in trading performance to Digital CRM team to ensure CRM communications gain maximum impact
- Maintain an awareness of results to inform future planning, agreeing with Ecommerce Merchandising Lead and Digital CRM team
Reporting
- Deliver associated trade reporting as agreed with Ecommerce Merchandising Lead providing actionable insights to boost trade across all key websites and App
- Use Analytics tools and associated systems to inform merchandising and trading recommendations made to Ecommerce Merchandising Lead
SEO
- Support the implementation of SEO content changes advised by Digital Marketing Manager to support overall SEO strategy
- Review proposed SEO changes with Ecommerce Merchandising Lead to ensure alignment to category and products
- Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
Excellent package on offer