We are currently in search of a strategic, results-driven and creative Director of Sales and Marketing to join our senior team. This role offers a unique opportunity to drive revenue growth and elevate our brand presence in the market. We are looking for an accomplished individual with a proven track record in sales and marketing within the FMCG sector, with strong leadership abilities, and a strategic mindset.
The Role:
As the Director of Sales & Marketing you will spearhead the customer acquisition and global sales & marketing function. You will oversee a team of enthusiastic sales & marketing professionals and will direct our efforts towards great success.
Reporting to and working with the Company's senior leadership, the Director of Sales & Marketing will be responsible for overseeing the sales & marketing operation of the business excluding North America. Sales & Marketing is one of the highest strategic priorities for the business and is seen as the major driver of future growth.
An excellent Director of Sales & Marketing is passionate for their profession, with the ability to balance a practical mindset with a creative business acumen and lead people through complex operations.
The ideal candidate will :
- Develop and implement brand and sales strategies that align with the company's vision and objectives
- Focus on business development with hands on approach across new and existing customers across all channels including expanding international markets in line with the strategic plan
- Manage and oversee the sales & marketing team, including hiring, training, coaching, and performance evaluation and management
- Set and monitor sales targets and KPIs and prepare and present reports and forecasts
- Analyse and anticipate market trends, customer behaviour, and competitor activities, and identify opportunities and challenges
- Create and manage the sales & marketing budget and allocate resources accordingly
- Establish and maintain long-term and profitable relationships with key customers, partners, and suppliers
- Collaborate with other departments and stakeholders to ensure coordination of sales efforts
- Establish working practices, systems, and processes, and implement necessary changes
- Ability to create processes and develop marketing strategy
- Analytical, ROI-driven digital marketing mentality
- Entrepreneurial edge, able to create solutions to new industry problems
- Research the global market and provide clear direction for the future growth opportunities and positioning in each relevant marketplace
Key candidate attributes:
- Proven track record of selling consumer goods globally
- Experience in dealing with supermarkets and mass market general retailers
- Experienced in restructuring sales teams and account handling
- Can demonstrate examples of achieving sales growth in new territories
- Provide examples of successful negotiation with senior personnel with volume retailers
- Experience in integrating the sales account management and sales admin teams.
- Provide analysis of the UK retail market in previous roles
- Have extensive people skills with ability to influence and motivate at all levels
- Will have excellent presentation skills with ability to handle and evaluate data
- Experience in dealing with product development teams & supply chain
- Full understanding of the underlying business cost structure and ability to build pricing models to achieve profit growth
- Enjoy a hands-on approach with product and customers.
- Establish the marketing budget, define KPIs and report to fellow senior management on progress and ROI
- Drive brand awareness through PR, social media and oversight of the company website
- Partner with product development team to conceive, develop, and deploy value-adding product features
- Self-starter, organised and motivated with the ability to define goals and prioritise
- Excellent communication skills
- Proven experience and success across all disciplines of marketing
- Demonstrable experience of re-positioning a company in a competitive market, winning market share and driving bottom line profitability
- Good eye for design and creative assets