As a Marketing Executive, you'll play a pivotal role in enhancing our brand presence, driving engagement, and expanding our reach within the recruitment education sector. Your responsibilities will span across various marketing channels, both digital and traditional.
Key Responsibilities:
Brand Development and Awareness:
- Collaborate with the marketing team to develop and execute brand-building strategies.
- Create compelling narratives that resonate with our target audience.
- Monitor brand perception and adjust strategies as needed.
Social Media Management:
- Regularly post engaging content on our social media channels (LinkedIn, Twitter, Facebook, etc.).
- Respond to comments, messages, and inquiries promptly.
- Analyze social media metrics to optimize performance.
Website Updates:
- Work closely with the web development team to keep our website content fresh and relevant.
- Ensure accurate information, appealing visuals, and user-friendly navigation.
Content Creation:
- Write informative and engaging blog posts related to education, recruitment, and industry trends.
- Collaborate with subject matter experts to produce high-quality content.
- Explore opportunities for guest posts and thought leadership articles.
Podcast Development:
- Partner with stakeholders to launch an educational recruitment podcast.
- Plan episode topics, conduct interviews, and edit audio content.
- Promote the podcast through various channels.
Campaign Execution:
- Design and execute marketing campaigns aligned with business goals.
- Monitor campaign performance, track KPIs, and adjust strategies as needed.
Interview Process:
- Initial phone call to assess qualifications and cultural fit.
- Zoom interview to delve deeper into skills and experience.
- Final in-office interview to meet the team and discuss expectations.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in marketing, preferably within the education sector.
- Strong communication skills, both written and verbal.
- Proficiency in social media platforms and content management systems.
- Creative mindset and ability to think strategically.
Working Hours:
- 9.00 to 5.30pm , Monday and Friday: 3 days in the office, 2 days working from home.
Location:
- Brentford