KRG are working with one of our top agency clients as they begin their search for a Senior Account Executive to sit within their bubbly consumer PR team. They are an integrated agency giving you great exposure to the world of consumer PR alongside strategy, creative, social, influencer, design and live events! They specialise in crafting compelling stories for some of the most exciting brands household names in the food, drinks, retail, FMCG and wider consumer industries.
Key Responsibilities:
- Get involved developing and executing strategic PR campaigns for a broad portfolio of consumer clients including a flagship retail account and a fun drinks brand.
- Drive media relations efforts, including pitching to journalists, securing coverage in top-tier outlets, and managing press inquiries.
- Create compelling content, including press releases, media kits, aligned with client objectives and brand messaging.
- Monitor and analyse media coverage and industry trends to identify opportunities for client growth and optimisation.
- Provide mentorship and guidance to junior team members, fostering their professional development and growth within the agency.
- Implement integrated PR campaigns across various channels, including traditional media, events, and partnerships
- Serve as a point of contact for assigned clients, providing regular updates and campaign performance insights to build trust and drive results.
- Contribute to the development of PR strategies and tactical plans, conducting research and analysis to identify trends, opportunities, and competitive insights.
- Monitor media coverage and industry trends, analysing results and compiling comprehensive reports to evaluate campaign effectiveness and inform future strategies.
- Assist in the planning and execution of events, product launches, and media briefings, coordinating logistics, managing media attendance, and maximising exposure opportunities.
- Collaborate with internal teams to ensure seamless execution of client campaigns and integrated communications initiatives.
Qualifications:
- Previous experience as a Senior Account Executive in a PR agency environment, with a strong background working with consumer clients. Previous experience with drinks or retail clients is extremely desirable but not required.
- Previous influencer/events/creative experience is a plus but not required.
- Proven track record of successful PR campaigns, with a focus on gaining coverage across tier one publications.
- Excellent communication skills, both written and verbal, with the ability to craft compelling narratives and pitches.
- Strong media relations skills and a network of contacts within relevant industries.
- Ability to multitask and prioritise in a fast-paced environment, while maintaining a keen attention to detail.
- Creative thinker with a strategic mindset and a passion for staying ahead of industry trends.
Perks/Logistics
- A vibrant and inclusive company culture, dog friendly office, optional Thursday drinks, Shoreditch based office which is close to multiple tube stations.
- Opportunities for professional development and career advancement with structured promotion pathways.
- Hands-on experience with high-profile clients.
- A supportive and collaborative team environment.
- Company pension scheme
- 4 office days, 1 work from home day
- Flexible working
- 25 days holiday plus Christmas shut down
- External and internal training and networking opportunities
- 4pm Friday finish
- Team days away alongside regular team bonding events
If you're ready to take your PR career to the next level and join a dynamic team that values innovation and creativity, KRG want to hear from you! Please apply directly with your CV or send a copy directly