I am looking for a talent Paid Social Media Specialist to join an award winning brand in driving paid social channels globally across Meta, Pinterest, Snapchat and TikTok. The role reports directly to the Channel marketing manager and you will work together in putting forward an annual strategy and KPIs, whilst implementing monthly campaign plans, reporting and content plans. This is a really exciting opportunity to be part of a great marketing team who are all driven and share the same values.
A bit about the role:
? Running day to day ad accounts activities - optimising accounts to hit forecast targets - analysing trends and making data driven decisions.
? Supporting core business campaigns and messages through Paid Social ads.
? Oversee junior team members.
? Planning content calendar to align with other marketing channels and tailoring content to individual market, website and audience - balancing the demands of always on with seasonal campaigns and edits.
? Working closely with copy, images, design and content teams to ensure our content is in keeping with the brand and relevant to our target audience..
? Working with the Creative Social Media Manager and videographer to brief in monthly video shoot requirements.
? Strategising with the wider marketing team regarding audience and customer segmentation as well as personalisation.
? Refining our full funnel strategy and ensuring we are producing the best content for each audience.
? Being the main point of contact for any questions or communications regarding paid social.
? Reporting - Monthly (KPIs), campaigns and account optimisation results.
? Ensuring all technical ad requirements are functioning properly
? Planning annual paid social strategy & KPIs with Channel Marketing Manager.
What we need from you:
? 3+ years in digital marketing
? Excellent knowledge of Meta Ads and Analytics. TikTok, Snapchat & Pinterest
? Experience and understanding of automated/AI campaigns (Advantage +)
? Experience managing paid social for an international ecommerce brand
? Advanced Excel/Sheets knowledge (automated reporting, vlookups, sumifs, pivot tables etc.)
? A passion for content and social advertising, with an editorial eye to inform creative content
? High attention to detail and analytical skills
? Collaborative and works well as part of a team
? Ability to excel in a fast paced environment and think outside the box
? Understanding of international markets & cultural differences
This is a hybrid position with a great mix of work and home life. If you have the experience needed then get in touch ASAP!