Partnership Marketing Manager
- Circa £55,000
- 2 year FTC
- Near Epsom, Surrey (location is most easily reached by own transport)
- Hybrid working (3 days a week in the office)
- ASAP start
- Generous benefits package (Performance related bonus, Pension, access to their car scheme, Birthday voucher, Cycle Scheme, holiday purchase scheme, discounted onsite gym membership, subsidised Café and Canteen, 25 days holiday + all bank holidays)
TLP have been working with Toyota (GB) PLC for over 25 years and are a trusted partner. This role will be employed by TLP (secondment to Toyota (GB) PLC)
Role in a nutshell: Responsible for developing and delivering an effective and efficient Partnership Marketing Programme for Toyota & Lexus Retailers
We are looking for a Partnership Marketing Manager for Toyota to join their Marketing Communications team. An exciting new 2 year fixed term contract role, we are looking for someone with a Marketing Project Manager skill set and Mar Tech background who is able to work with numerous agencies and 'stitch' everything together. You will also interface with the dealer network.
With a background in multiple projects you could come from either the client or agency side, bringing your capable Project Management competencies to work in both internal and client environments and with multiple stakeholders. Experience of using Jira, Monday.com, Kanban is very advantageous.
What you'll be doing:
- Act as Product Owner for Partnership Marketing Programme, working with retailers and TGB Mar Comms to define and refine the Partnership Marketing Roadmap
- Manage a Steering Group for Partnership Marketing
- Collaborate with specialist Mar Comms team to define requirements and agree and track deliverables. Manage progress updates from functional leads (Website, CRM, Search)
- Support the definition of ongoing strategy and development of 3 year plan for Partnership Marketing
- Develop and deliver effective communications and progress updates to retailers including 1. Centre Marketing Working Group 2. Wider Retailer Marketers
- Manage internal communications and updates to internal audiences including Regional Marketing Managers, Whole Mar Comms, Senior TGB Stakeholders
- Monitor and ensure service delivery to retailers meets expectations and internal alignment with other delivery areas (E.g. CLV Portal, Fleet)
- Measure and monitor Partnership Marketing Value Drivers
- Measure and manage Service Levels for Partnership Marketing and take ownership of improvement areas
- Manage risk and issue log and escalates issues
- Budget management of Partnership Marketing resource and network recharging
- Support communication and embedding of new developments relating to Keyloop Leads and CLV Portal
What you'll get to own:
- The product roadmap for Partnership Marketing
- Service level delivery for Partnership Marketing
- Internal and External Communications Plan
Essential skills
- Proven track record of effective internal and external communication
- Previous marketing communications experience
- Experience / Understanding of role of Product Owner
- Experience of managing and delivering large projects
- Experience with Mar Tech projects
- Data literacy - The ability to understand, work with and communicate data in a meaningful way.
- Collaboration - strong collaboration skills including reaching shared priorities. Also strong influencing skills, especially through peers and indirect influencing
- Creativity - ability to align around common goals
- Choice - able to communicate simply and succinctly to get message across
- Coaching - ability to be able to manage conflicting perspectives and comfort with constructive challenge
- Curiosity - ability to ask 'why' or use data and insights to establish facts vs opinion
Desirable skills
- Agency management
- Understanding of retailer and internal relationship dynamics