Calling all Events & Marketing Superstars!
We are supporting a dynamic leader in the professional services sector, with their search to find an energetic and results-focused Events and Marketing Executive - someone to accelerate their events programme and drive marketing efforts!
This is a fantastic opportunity to take ownership of exciting multi-channel campaigns, collaborate cross-functionally with teams, and shape the future of events within a fast-growing division. If you're passionate about marketing, events, and content creation, this role will give you the scope to grow, learn, and progress through structured career pathways.
TikTok & Podcast Strategy
- Launch and manage the brand on TikTok, creating engaging, trend-focused content to boost visibility and engagement.
- Develop and execute multiple podcast series, handling everything from content planning and guest coordination to recording, editing, and promotion.
- Integrate TikTok and podcast efforts into broader marketing campaigns to maximise impact.
- Monitor performance metrics and provide insights to optimise future content strategies.
Event Management & Strategy
- Lead the management and growth of webinars and digital events, targeting business-set goals.
- Collaborate on vision and growth with senior leadership, taking ownership of the digital event schedule.
- Craft engaging briefs for webinars/events that appeal to the right audience, including partners and associations.
- Drive registration for events with audiences ranging from 500 to 14,000 attendees.
- Coordinate post-event processes, ensuring leads are followed up to maximise new business opportunities.
Multi-Channel Marketing Campaigns
- Contribute to strategic campaigns aimed at driving leads and conversions.
- Build and manage email campaigns, nurturing leads and reporting on performance.
- Work closely with the sales team to enable new product launches and proposals.
Content Creation & CRM Management
- Create case studies and customer success stories to showcase event results.
- Maintain CRM systems with all relevant event, attendee, and business data to demonstrate ROI.
- Ensure all marketing materials and event content meet branding guidelines.
Team Collaboration & Stakeholder Engagement
- Support internal teams, including BDMs, BSCs, and senior stakeholders, ensuring clear communication throughout the event process.
- Liaise with external partners to ensure events are relevant and aligned with their audience needs.
Skills & Experience
- Proven experience in a fast-paced marketing environment, ideally within B2B.
- Strong creativity and writing skills with a passion for content creation (social media, podcasts, etc.).
- Experience in managing and delivering successful B2B events, webinars, or podcasts.
- Excellent time management and organisational skills, with the ability to meet tight deadlines.
- Ability to collaborate effectively across departments, with strong communication skills.
- Eye for detail and a passion for producing high-quality work.
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