Techtronic Industries (TTI) is a world leader in cordless technology spanning power tools, accessories, hand tools, outdoor power equipment, as well as floorcare & cleaning products. Our focus is on end-users that range from professionals in the industrial, construction and infrastructure sectors to DIYers in home improvement, repair, and maintenance. TTI's powerful brand portfolio includes MILWAUKEE®, RYOBI®, AEG® - recognized worldwide for their deep heritage and innovative product platforms of superior quality.
The company maintains a global manufacturing and product development footprint, with record world-wide sales of approximately US$14.6 billion and around 49,000 employees in 2024. Hiring exceptional people is a top focus at TTI. This drives a high-performance culture across all levels of our organization and helps to achieve our vision of being number one in the industries we serve. Our unique high-speed decision-making process supports our acute focus on developing superior products and meeting high customer expectations. We view our winning culture as a competitive advantage that powers our growth.
Based in our European headquarters in Maidenhead, the EMEA consumer marketing team is responsible for the management and execution of all product and brand marketing support for our power tool and garden equipment brand RYOBI, and trade brand AEG. The department is a busy and dynamic function that supplies all European regions with the marketing materials needed to deliver the company's ambitious financial growth targets.
Reporting to the Head of Marketing Communications, as the maternity cover for Senior Marketing Content Manager for RYOBI & AEG EMEA, this role will be mainly focussed on the RYOBI Power Tools category. The candidate will be expected to manage the power tool marketing content plan across stills & video to support all product launches.
Main Responsibilities:
- Develop and execute the Pan-European content strategy across RYOBI Power tools. Including the development of the annual asset calendar to support all launches throughout the year for both offline and online implementations.
- To work closely with the EMEA product management teams to ensure the creation of effective content and product support prior to launch.
- Organise and manage video and photography shoots, getting hands on and ensuring all assets are captured to a high standard and in line with brand guidelines.
- Work closely with our European and Asia marketing teams to ensure successful implementation of the content strategy, including translation of all assets.
- Manage one direct report - Marketing Assistant RYOBI & AEG EMEA
- To assist with the maintenance of internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Partial responsibility for the Pan-European marketing budget.
Other tasks:
- Involvement with ATL marketing campaigns including supporting the production of pan-European TV campaigns and promotions.
- Brief and manage creative agencies to develop and execute brand campaign artwork, ensuring all deliverables align with brand guidelines and campaign objectives.
- Manage and maintain Ryobi brand guidelines and monitor pan-European marketing activity at a regional level.
- Involvement with event management including Pan-European customer conferences and road-show events.
Skills Required:
- 3 Years experience in a similar role or agency background
- Extensive photo/video shoot experience
- 2:1 University Degree or above preferable.
- UK (or equivalent) Driver's License required.
- Strong communication and presentation skills.
- Excellent organisational, time keeping and project management skills.
- A good team spirit and a strong self-starter.
- Enthusiasm to travel as appropriate both internationally and in the UK is essential.
- Strong computer skills, especially in: MS Excel, PowerPoint, Word, Outlook.
- Ability to speak a European language in addition to English is beneficial, but not mandatory.