On behalf of my client, I am seeking an E-Marketing & Events Executive to join their team. This role is responsible for planning, developing, and executing e-marketing campaigns to drive engagement, increase sales, and enhance customer retention. Additionally, the role involves managing and coordinating events and catalogue production.
Location: East Suffolk
Job Type: Full-time 8:30-5pm and fully office based (no hybrid working)
Salary: Circa 34k DOE
Full clean Driving license required
Day to Day of the role:
- Develop and execute email marketing strategies to drive retention, win back customers, nurture leads, and promote products.
- Create compelling and personalised email content using templates, with a focus on copywriting and asset coordination.
- Segment email lists based on customer data and behaviour to deliver targeted messaging.
- Manage and develop content plans, writing effective and engaging copy in line with brand guidelines.
- Optimise email templates for impact and deliverability.
- Oversee and improve the customer journey.
- Monitor email performance metrics and use insights to optimise campaign effectiveness.
- Stay informed on email marketing best practices and regulations to ensure compliance.
- Manage and coordinate events and exhibitions.
- Coordinate key catalogue and brochure production through all stages, including product selection, pagination planning, creative stages, and final print.
Required Skills & Qualifications:
- Understanding of CRM and experience using ESPs.
- B2C Email Marketing
- Exceptional creative writing skills with impeccable spelling and grammar.
- Experience with A/B testing to improve email content and calls to action.
- Strong data analytical skills and attention to detail.
- Highly organised with excellent interpersonal and communication skills.
- Ability to work independently, use initiative, and maintain a flexible approach to meet deadlines.
- Proven experience in a similar role for 5+ years.
- Hands-on experience with email marketing and automation.
- Proficiency in Word, Excel, PowerPoint, CANVA, and Photoshop.
- GCSEs Grade A-C in Maths and English / A-levels/NVQ Level 3 or equivalent.
- HND or Degree in Marketing is desirable.
To apply for the E-Marketing & Events Executive position, please apply online or contact Carol, Senior Marketing Specialist Consultant in the Reed Norwich office for further details.