Gleeson Recruitment Group are pleased to be working with a international retailer within the home wear space to recruit for a Digital Copywriting and Content Manager on a full time, permanent basis.
Job title: Digital Copywriting and Content Manager
Location: Birmingham
Salary: £32,000-£36,000
Start date: July - September
Contract: Full time, perm, 3 days a week office based
The role:
In this role you will be working to deliver all copywriting content for the businesses brands and across retails and b2b/d2c websites. You will work across the lifecycle of all products and be responsible for the SEO of all content. You will have to tailor all content to each individual client.
We are looking for someone creative but with a strong attention to detail and with a good technical understanding.
Responsibilities:
- Responsible for creating SEO-optimised written content to drive sales across multiple e-commerce channels, including third-party marketplaces.
- Oversee all product written content throughout its life cycle, ensuring accuracy and compliance.
- Ensure the PIM system is updated and managed for all channels, with clear processes in place to service all channel customers effectively.
- Engage in hands-on copywriting to produce content for sales and marketing operations, including brand 'tone of voice,' social media communications, and Amazon A+ content.
- Maintain a commercial focus aligned with the aims and objectives of the organisation.
- Deliver long-form inspirational content, research-led articles, and interview-based pieces to engage a broad trade and consumer audience.
- Contribute to strategic brand development through research and the evolution of the brand's proposition, vision, voice, and story.
- Manage and engage a small team of digital copywriters.
Candidate Criteria:
- Proficient PIM user with a solid understanding of retail business processes
- Experience creating SEO-rich product titles, features, and descriptions to support online sales across multiple e-commerce platforms, including marketplaces
- Proven ability to deliver high-volume output to meet critical deadlines
- Skilled in creating long-form written content to drive awareness and engagement
- Demonstrated creative thinking in response to briefs
- Ability to maintain consistent quality across multiple online channel requirements
- Strong resource planning skills with the ability to assess and communicate progress and challenges
- Excellent written English skills
- Understanding of the commercial impact of produced work
- Collaborative approach to work
Please apply for more information
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