Head of Marketing - Accreditation & Benchmarking
£70,000 - £75,000
Hybrid
Contract - 1 Year
London
Global media business seeks a talented Head of Marketing to lead across their accreditation and benchmarking business.
Aligned with the business strategy set by the Managing Director, you will have responsibility for devising and delivering a marketing strategy across 4 streams to drive revenue beyond £10m in benchmarking and awards, £2m in client marketing solutions, £2m in subscriptions, and £1m in events.
You will have extensive experience in B2B benchmarking and accreditation businesses with a track record of revenue growth, overseeing the delivery of awareness and lead generation campaigns for over 35 Awards and Rankings programs across 11 leading brands.
You will have an entrepreneurial, results-orientated approach to marketing and bring innovative ideas to the table. You'll empower and mentor a team of up to 6 marketers to adopt this mindset, evolving the structure to optimise their skills and meet the objectives of the business.
As a commercially-minded marketer, you will be responsible for measuring marketing success against annual targets, and longer term growth targets working closely with The Commercial and Renewals Directors, and Head of Research and delivering insights to help shape the direction of travel. You'll be confident interfacing with senior stakeholders and communicating marketing concepts with a commercial lens.
Experience & skills required:
- Minimum 5 years B2B marketing experience in accreditation and benchmarking, subscriptions, client marketing, and events
- Experience leading a marketing team
- Experience working with sales teams
- Significant experience in analysing data and the ability to convert data into meaningful insight
- Significant experience working in Analytics tools (e.g. Google Analytics)
- Significant experience in owned, earned and paid marketing channels IT Literate; MS office, advanced Excel, required
Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.
Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.