5 days in the Office - SW London
£40k + 20% Bonus
Do you love to work for a passionate, collaborative and ambitious team? Do you have strong B2B Event Marketing experience?
The Role:
Supported by the Marketing Director, the Marketing Manager will be responsible for the planning and implementation of the marketing strategy and create innovative marketing campaigns, delivered on time and within budget across a portfolio of events and digital products. They will manage a 365 marketing campaign to drive engagement, registrations, sales and retention across different customer groups.
RESPONSIBILITIES:
- Marketing planning, strategy & analysis across the portfolio (events, publishing, media)
- Creation and delivery of the marketing plans & strategy across various marketing channels including: website, newsletters, direct mail, email, advertising, partnerships, social media, SEO, PPC, PR, and more
- Management of all planned activities across the portfolio (events, digital publishing) to budget and agreed schedules.
- Monitoring of response rates for key activity and creating action plans to maximise future results or to reduce lack of response
- Campaign creative and branding - launch of new products within the portfolio
- Deliver analysis on program/campaign performance, with a focus on ROI, revenue, and attribution. Use insights to drive future campaign plans
- To understand and ensure budget control and maintain cost trackers and be able to accurately report to senior management
Skills and Experience
- 4 years or more in marketing, (with at least 2 years in exhibitions, events, product subscription based or publishing but not essential)
- Big picture thinking, adaptability, and resilience are key attributes of your character
- High competency across all forms of communication - you have excellent written communication and proof-reading skills but also you love talking on the phone and having face-to-face conversations
- Strong analytical approach to your work but balance this with creativity
- Ability to work independently with confidence to take decisions and make recommendations
- Ability to hit simultaneous deadlines and work under pressure
- Extremely well-organised and have excellent presentation skills
- Competent use of most Microsoft Office products, especially Excel, Word, and PowerPoint
- High attention to detail
- Strong copywriter
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.