My client is a fashion brand and winner of the Drapers Sustainable Independent Brand Award 2022, with a long-standing commitment to sustainability and ethical values.
At my client they believe remarkable talent, enthusiasm, and creative thinking add up to great work. They are looking for a versatile new member of the Marketing team; a good communicator, with excellent copy writing skills, to drive their email campaigns. This person will be responsible for performance email using Klavyio and work closely with ecommerce Manager and Head of Brand Creative to deliver first class communications to our customers and improve conversion.
JOB ROLE AND RESPONSIBILITIES
- Reporting into the Head of Ecommerce responsible for managing the CRM campaign strategy in line with overall business objectives and deliver agreed KPIs with the key focus to increase conversion and revenue through growing repeat purchases, AOV and LTV.
- Working closely with the Ecommerce Team, Senior Merchandiser and Brand Creative Manager to plan, build, execute and optimise strategies for lifecycle, transactional, and promotional campaigns deployed across different channels (including email, SMS, loyalty programme etc), both for our Global and US site.
- Execute A/B and multivariate tests to help improve campaign performance.
- Use the customer base and insights to target customer segments with specific messages and campaigns.
- Be responsible for expanding the customer base but adopting new trends and strategies.
- Develop the Klavyio platform to deliver best in class marketing through automated data driven insights.