We are looking for a bright and innovative Marketing Executive who can come on board and be part of our marketing team. You'll have the opportunity to reach your potential among some of the most talented people in travel.
Main Responsibilities
The Marketing Executive will support a challenging agenda to deliver marketing communications, training, and assets in collaboration with our design & commercial teams and external suppliers.
Audiences will be consumers and Travel Counsellor franchisees with some support for the new franchise recruitment and corporate travel areas of the business as required.
Product Marketing Campaigns
- Campaign execution, especially hands-on responsibility for delivering our email marketing programme to time, budget, and brand standards, with a focus on continual improvement (create, build, test/proof, send, report, A/B and multi-variant testing, optimisation).
- Seek ways to understand customer/market behaviour and sentiment and propose relevant content and tests.
- Regularly liaise with the Commercial, Partnerships and in-house design teams.
- Image selection.
- Own the content provision and collation process, including achieving supplier sign-off.
- Hotel and destination copywriting alongside briefing of external copywriters, including special offer copy (finding an angle/headline on hotel, cruise, and airline offers) and blog copy (destination overviews, travel ideas, and trends).
Measurement & Analysis
- Use a variety of tools and techniques to measure and analyse campaign and activity results and prepare substantiated management information reports for all stakeholders.
- Work closely with the Partnerships team to provide feedback on campaign performance to our commercial sponsors and provide recommendations for future growth opportunities.
Benefits
- A competitive basic salary + annual company bonus
- Flexible hybrid working model (2 days home, 3 days office)
- Career development and promotional opportunities
- 25 days holidays (increasing to 28 after 5 years of service)
- A Moments That Matter Day (annually)
- Enhanced maternity/paternity pay
- Holiday buy and sell (up to 5 days per year)
- 3 paid days charity leave
- Company events, socials, and incentives
- 3x annual salary death in service benefit
- Company pension scheme
- Costco membership
- Salary sacrifice, company car scheme
- Cycle to Work Scheme
- Employee Assistance Programme
- Free breakfast, fruit, and hot/cold beverages
- Referral scheme
- Employee discount
- Private medical insurance (taxable benefit) or healthcare cash plan (costs incurred by employees)
Essential Skills
- Min. 2 years of experience in a full-time marketing role
- Lives within a commutable distance to our offices in Trafford City
- A customer-focused people person with strong interpersonal and relationship-building skills and an outgoing personality
- An excellent communicator, both written and verbal, happy liaising with external suppliers and internal stakeholders
- The ability to problem-solve to achieve deadlines, take ownership of responsibilities and focus on impact, delivery, and achievement
- Organised with exceptional attention to detail and a desire to achieve high standards, able to multi-task and work under pressure in an often impatient environment with many priorities
- Enjoys working as part of a team yet capable of working proactively and autonomously
Desirable Skills
- Experience using marketing campaign management software, email marketing software, or customer database platforms to build lists, journeys and emails would be a distinct advantage (Pure360, Hive Marketing Cloud, or Freshworks)
- Marketing qualification
- Sector experience in travel, leisure, or hospitality
- Experience in using website CMS
- HTML, design skills, video editing, or Adobe Creative Suite would be advantageous
Showcase and develop your skills with us; apply to this Marketing Executive role today!
About Company
Here at Travel Counsellors, our customers, communities, and colleagues lie at the heart of everything we do - and that's what makes us special. For us, relationships come before transactions, and we are there for our customers, connecting with them on a deeply human level through the moments that matter.
We've been changing lives for the past 30 years as the leading travel marketplace for self-employed travel entrepreneurs, empowering over 2,000 global independent travel agents to run successful leisure and corporate travel businesses. We pride ourselves on remaining a company that truly cares and has never wavered from its purpose - to redefine what personal means for a travel business.
Our Travel Counsellors are supported by a team of over 300 super-talented people in our support offices to help them create unique, inspiring, and exciting experiences for their customers whilst building lasting personal relationships that bring them back to us, time and time again.
Our unique approach within the workplace - as well as towards customers - has seen us receive numerous awards and accolades, including being named The Best Place to Work in Travel at the 2022 TTG Travel Industry Awards, placing in the Sunday Times Best Places to Work list 2023 (Large Company) as well as being the first travel company to be awarded the Queen's Award for Enterprise in the Innovation category!