The Business:
This is an exciting opportunity to join a retail business managing and promoting a multitude of brands. The business has experienced growth and has been evolving over the last few years to become one of the most established and reputable retail businesses in the North East.
This role is for an experienced Marketing and/or Comms Manager bringing forward experience preferably from consumer/retail/B2C background - you will need to 'hit the ground running' as it is a temporary role.
It will be based predominantly on-site in Durham with some flex to work from home.
The Role:
- Preparation and implementation of an annual marketing strategy, events, campaigns and promotions and budget plan which sets out clear and measurable KPIs.
- Manage and support the workflow of the Digital Marketing Assistant - provide coaching and mentoring.
- Working with the general manager and any client-side external agencies to ensure all marketing activity runs smoothly.
- Liaison with all stakeholders at both local and head office level in order to engage with them fully when planning all marketing activity. Marketing campaigns to be focused on driving sales and footfall, and generating ROI.
- Liaison with stakeholders including customers, community groups, local authorities, colleges and culture groups engaging with them to raise the profile of the scheme.
- Copywriting of press releases, creative briefs and advertising collateral.
- Management of annual media buying plan and implementation of this accordingly, and coordinating agency partners to deliver creative outputs in line with the media deadlines.
The Person:
- Relevant PR or marketing qualifications to degree level.
- Excellent leadership and people skills.
- Experience in engagement with multiple businesses at a head office and local level.
- Excellent skills in press release writing as well as pitching to journalists.
- Strong event and project management skills.
This is a role for a strong communicator, sociable and someone that enjoys networking. You will enjoy working in a fast-paced, commercial environment and enjoy organising and managing events, bring forward ideas and creativity.