Marketing Executive
Barbour EHS
Location: Remote with very occasional travel to London, Newcastle or Birmingham for team meetings.
Salary: £28,000 per annum + Benefits
Full time / Permanent
About Us
Barbour EHS is a trusted and comprehensive provider of regulatory information, guidance, standards and resources to support organisations with their EHS compliance. Our knowledge of complex legislation and our flexible tools empower them to simplify and manage their diverse range of regulatory responsibilities.
We help industry professionals to stay on top of ever-changing developments, ensuring their organisation keeps people safe and protects the environment.
About the role
The marketing executive for Barbour EHS will report to our Head of Marketing and work with them to design, create and execute marketing projects. This will require creativity, a commercial mind and an analytical eye.
In this role, with full support from the Head of Marketing, you will be targeted to drive high-quality leads and the growth of the new sales pipeline via multiple marketing channels. You will monitor the appointments booked from the leads to ensure we are targeting the correct audiences for our products and segmenting effectively.
It's a highly collaborative role that involves working closely with our new sales team, key stakeholders, and the wider team.
The aim is to raise awareness of our brand and services, reach out to new audiences, generate high-quality leads for new business, and promote the brand as a thought leader in the industry.
Key Duties:
- Provide input and ideas for marketing strategies, activity plans and campaigns
- Website content management, including:
- Adding blog posts
- Editing products and pages
- Changing banners
- Produce written copy for use across different mediums and platforms – from creating engaging email marketing through to blog posts and white papers
- Assist with the coordination of monthly webinars
- Research new partnerships (internal and external) and maintain existing marketing partnerships
- Coordinate promotional activities, e.g. paid media, interviews, exhibitions and events
- Monitor progress and performance of campaigns using various metrics
- Assist with Search Engine Optimisation (SEO), including:
- Optimising web copy in line with recommendations
- Working with external agency
- Measuring and tracking analytics
- Work with our existing graphic designer to procure any assets you need for your campaigns
- Protect the brand and ensure guidelines are always adhered to
- Help with managing the marketing and enquiries inbox and respond as appropriate
- Develop relationships with key stakeholders across the teams
- Marketing administration, e.g. filling out online profiles, managing email opt outs
- Support with management of our company LinkedIn profile, including:
- Respond to comments
- Engage with our audience as the brand
- Monitor competitor activity
- Search for relevant groups, partners or opportunities
What you will need
- B2B experience
- 2-3 years' experience in a marketing role
- An understanding of GDPR and data protection principles
- Strong copywriting and proofreading skills, and high attention to detail
- Experience in using marketing software (e.g. Mailchimp, CRM systems, Salesforce, Pardot)
- Excellent communication and relationship-building skills
- Confidence to present ideas in group meetings, speak with external contacts, and call colleagues or suppliers for required information
- Strong organisational and time-management abilities
- The ability to work to deadlines autonomously and juggle priorities
- Good understanding of marketing data analysis and reporting
- Existing industry knowledge, or of SaaS, is a big plus
Why join us?
People are at the heart of everything we do. By putting people first, we invest more in developing them alongside creating career growth opportunities and advancement across the division. It is our priority to ensure our employees feel valued and inspired and we commit to supporting you every step of the way.
Our clients expect the best from us, and we expect the same from our colleagues. This is why we offer a wide range of fantastic benefits to support you in both your personal and professional life.
Benefits:
- 25 days annual leave plus bank holidays
- Contributory pension scheme
- Voluntary private medical
- Simply health care plan
- Gym and retail discounts
- Cycle to work scheme
- Quarterly charity days
- Religious holiday swap
- Employee assistance programme
- Life learning – online learning materials
- Support with professional membership costs
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