The role will be responsible for delivering market-leading customer contact strategies, communications and campaigns across the entire lifecycle, from prospect conversion through to customer in-life engagement, renewal and advocacy.
Client Details
Financial services business in London who are looking for an interim Marketing Manager (Consumer)
Description
- Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation.
- You'll deliver campaigns end to end from ideation through to setting up journey flows, data extensions and deployment.
- Defining and tracking key performance metrics; working with the team to manage campaign performance
- Applying test and learn methodology to optimise results.
- Scoping new pilots, initiatives and capabilities.
- Inspiring, motivating and supporting the wider team to think, act and deliver their best to execute the strategy.
- Collaborating with and managing stakeholders and agency partners.
- Feeding into the budget tracking process and defining annual budget requirements.
Profile
Ability to create marketing initiatives that drive acquisition, behaviour-change, engagement, loyalty, and/or retention
Proven successful experience in developing segmented, personalised, and tailored email campaigns
At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool
Experience of directing and managing agency support
Excellent written and spoken communications skills
Experience of preparing and managing budgets
Demonstrable experience in sharing expertise to up-skill other team members
Demonstrable experience in achieving targets/results
Job Offer
- 12 month FTC
- Salary up to 60k
- ASAP start
- London based - 3 days a week in the office
- Reporting into the Senior Marketing Manager