Copart is the global leader in online vehicle remarketing and recycling, working in partnership with many of the world's leading insurance companies, finance, banks, automotive dealers, fleet and rental car companies. We are looking to recruit a collaborative, detail-oriented, and commercially astute Marketing Manager to join our team.
The successful candidate will be responsible for implementing Copart's ambitious marketing and external communications strategy. Reporting into the Senior Campaign Marketing Manager, this role will work closely with our Sales / Commercial & B2B teams to support the retention and acquisition of new customers. We are looking for a solutions-oriented Marketing Manager who has the campaign management, copy-writing, data analytics and organisational skills to manage multi-dimensional initiatives.
At Copart we have seen large scale growth since we entered the UK market in 2007 and have exciting plans to continue to grow in both the UK and Europe, and we are looking for the right candidate to help deliver this success and grow with us.
Responsibilities include:
Develop a clear positioning and points of differentiation for the Copart brand and ensure that all marketing communications, both offline and online, reflect market leading position and proposition of Copart with our industry
Manage and execute the Copart marketing plan in line with Copart's long term strategy and growth targets to increase leads and revenue for the business.
Develop content, communicate to external customers (Salesforce Marketing Cloud, etc) and build constructive relationships with key contacts internally to deploy well-crafted campaigns to our audience.
Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive leads generation, new customer acquisition and retain existing customers.
Measure and report on results & outcomes of promotional campaigns. Highly proficient in Excel to produce marketing analysis and campaign reports.
Own the Portfolio & Campaign strategy, from execution through to measurement, best practice content creation and amplification.
Design and produce effective marketing and sales collateral to support new business activities.
To conduct ROI analysis on all marketing activity and adjust strategy accordingly.
Work collaboratively across the organisation and promote a one team culture.
What we need from you:
Essential
- Strong and creative copywriting skills.
- Highly constructive, collaborative, and a team player
- Very organised and detail-oriented, with the ability to efficiently manage and lead multi-dimensional projects and initiatives to meet deadlines
- An experienced commercial marketer with a growth mindset and expertise in digital marketing
- A confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies and internal stakeholders.
- Experienced in using CRM / email platforms, such as Salesforce Marketing Cloud.
- Proficient in executing integrated promotional, direct marketing, and advertising campaigns
- Able to manage a demanding schedule and deliver multiple marketing projects to deadline
- Experience of demand creation and contact acquisition campaigns
- Good understanding and experience in digital media and brand management
- Highly proficient in Excel and PowerPoint and in producing strategic presentations to senior management
- Marketing / Business degree, qualification or CIM
Desirable
- Experience in the automotive sector is desirable but not essential
- Experience of website CMS systems
- HTML coding experience
What we offer you in return:
- 25 days holiday plus bank holidays and an additional day per year to celebrate a special occasion to you
- A further paid day to volunteer for a charity of your choice
- Life Assurance cover
- Medicash Cover - look after you and your family by providing a range of positive health care benefits
- Contributory workplace pension plan
- Cycle to Work Scheme
- The ability to purchase shares in our successful global company at a discounted rate
- An exclusive deals and discounts website, saving you money on everyday purchases, treats for the family, eating out, and utility bills for the home.