Our client, a leading company in the aerospace airline and operations sector, is currently seeking a data-driven and customer-focused CRM Specialist on a contract basis.
You will join a dynamic marketing team, leveraging your expertise in CRM and Braze to craft and deliver personalized, timely, and relevant multi-channel communications to millions of customers.
Your role will be critical in driving engagement, loyalty, and revenue within the aviation sector.
A fantastic opportunity to shape digital customer communications for one of Europe's most recognized brands.
Key Responsibilities:
- Design, build, and execute targeted CRM campaigns using Braze across email, push notifications, in-app messaging, and SMS.
- Collaborate with cross-functional teams including Digital, Commercial, and Data Analytics to shape customer journeys that enhance the end-to-end travel experience.
- Develop and maintain dynamic segmentation strategies that ensure relevant, personalized communication.
- Optimize campaign performance through rigorous A/B testing, data analysis, and reporting on key KPIs such as open rates, click-through rates, conversions, and customer lifetime value.
- Maintain high data quality and compliance with GDPR and other data protection regulations.
- Identify opportunities for automation, personalization, and behavioral targeting to improve customer lifecycle marketing.
About You:
- Experience working with Braze as a primary CRM platform.
- Strong understanding of CRM best practices across email, mobile, and digital channels.
- Comfortable handling customer data and segmentation, with a good grasp of database marketing.
- Proficient in campaign performance analysis, using insights to drive continual improvement.
- Experience working in fast-paced, high-volume B2C environments (ideally travel, leisure, or eCommerce sectors).
- Excellent collaboration skills and ability to manage multiple stakeholders.
Desirable:
- Basic knowledge of HTML/CSS for email template editing.
- Familiarity with customer journey mapping and lifecycle marketing strategy.
- Exposure to tools such as Google Analytics, Looker, or other BI platforms.