Digital Marketing Executive
Harrogate
£28k to £32k pa
Invigorate Recruitment is working with its client in Harrogate to recruit an experienced Digital Marketing Executive to join this global manufacturing business.
The successful candidate must have an analytical mind and a strong understanding of the best available search engine optimisation (SEO) tools.
In this role, the Digital Marketing Executive will work closely with the marketing team to optimise the company's corporate website, develop internal SEO guidelines, run digital marketing campaigns, and measure the effectiveness of different marketing initiatives.
Additionally, the Digital Marketing Executive will support the international Distributor network as an advisor in their markets. Ultimately, the Digital Marketing Executive will help ensure the business reaches the right customers.
Job Description
The Digital Marketing Executive will be responsible for leading digital marketing efforts that enhance performance on top search engines. This will include:
- Research keywords to promote products and services in domestic and international markets
- Working with Content Creators and Copy Writers to ensure content is optimised for search engines
- Repurpose high performing content to maximise engagement and conversions
- Measure the effectiveness of SEO marketing efforts
- Monitoring new developments in search algorithms
- Analysis of digital marketing data to inform future campaigns
- Education of other staff members on SEO guidelines
- Advising the web development team on the CTA design and placement
In addition to SEO responsibilities, the successful candidate will be given the opportunity to get involved in other types of marketing activities such as event planning, social media management, and content creation. This role offers a chance to broaden your marketing skill set and gain experience across multiple channels.
Essential Skills:
- Proven record of optimising corporate websites in international markets
- Strong understanding of search engine algorithms and guidelines
- Ability to perform keyword research with tools like Keywords Everywhere and SEMrush
- Proven success leading digital marketing campaigns
- Proficiency with analytics platforms like Google Analytics, Google Ads, Meta Business Suite
- Experience with multiple search engines, including Google, Yahoo, and Bing
- Ability to optimise content for various platforms: YouTube, social media, blogs and email marketing campaigns
- Familiarity with WordPress, HTML, CSS, and JavaScript
- Experience with SEO plug-ins
Desirable Skills:
- Excellent problem-solving abilities
- Strong capacity to analyse data and apply findings
- Great verbal and written communication skills
- Willingness to work as part of a team
- A proactive approach
- A willingness to learn, research and use initiative
- Deep interest and engagement in SEO
The candidate must have at least five years of experience in a similar role working for an international company and also:
- Available to undertake national and international travel
- Have excellent time management
- Have a blend of technical, analytical, and creative traits with the ability to think "out of the box"
- Have the ability to manage multiple projects and meet deadlines
- Be a team player
- Have an eye for detail
Please note this is a full-time permanent position.
Package:
The successful candidate can expect to receive a highly competitive package including:
- Company pension plan
- Private Healthcare
- Life assurance
- Permanent Health Insurance
- Quarterly bonus scheme
- Flexitime working (after 12-month probatory period)
- 23 days annual leave + statutory holidays
- Cycle-to-Work Scheme
- Regular staff pick-me-ups and social events
- National and International travel opportunities
Hours of work :8.45 - 5.15 Mon - Fri