*** Please note that this is an onsite role and you will be required to be in the London office 5 days per week ***
OPTO is a pioneering thematic investment app, recently launched in the US, with a mission to revolutionise the retail investment industry. Our platform aims to support long-term wealth creation, automating portfolio management, and highlighting powerful secular trends including AI, Robotics, and Blockchain. Our approach sets us apart from both traditional incumbents, and newer entrants who have gamified the investment process. Incorporated last year as a subsidiary of CMC Markets, OPTO embraces a start-up culture, offering a dynamic and collaborative working environment. Our small, high-performing, cross-functional team values impact and innovation, providing each member with significant responsibility and the opportunity to grow, develop their career, and drive real change.
Role and Responsibilities
As a Marketing Executive at OPTO, you will play a crucial role in shaping and executing our marketing strategy. Your key responsibilities will include:
- Managing the Customer Lifecycle, using Braze to coordinate eCRM efforts to publish email, in-app, and push notifications to retain, engage and activate users.
- Improving messaging during onboarding to optimise conversion at each stage of the funnel.
- Implementing effective audience segmentation to ensure targeted communications are delivered to users and prospects at the relevant stage of the funnel.
- Generating innovative and novel product marketing ad campaign ideas to promote the OPTOapp, with proposals submitted to the Head of Content Marketing & Product Lead for approval.
- Project managing campaigns to ensure marketing efforts are delivered efficiently, to an agreed deadline, and with maximum impact.
- Reporting on marketing campaigns to monitor performance, suggest improvements, and to present findings to the rest of the team.
- Securing and managing external partnerships, including affiliates, influencers, and industry thought-leaders.
- Conducting audience research, organising user interviews, and synthesising findings to develop a deep understanding of OPTO's audience.
- Assisting on the set up and management of paid campaigns across all major social media channels, including X, LinkedIn, Instagram, YouTube, and Reddit.
- Assisting in the publication of organic campaigns/posts on the aforementioned social media channels.
- Contributing to the publication of top-of-the-funnel content for lead generation, requiring a basic understanding of SEO.
- Working with AI tools like ChatGPT to optimise productivity.
Key Experience
The ideal candidate will possess:
- Relevant marketing experience, with a background in Investments or Fintech.
- Excellent copywriting skills.
- Proven experience in project managing complex marketing campaigns across multiple channels, requiring coordination with various cross-functional teams.
- Competence in marketing fundamentals, including personas, customer insight development, and executing go-to-market campaigns.
- The ability to combine creativity with strategic and commercial thinking, using data to optimise towards key performance indicators (KPIs).
- A track record in consumer marketing and a solid understanding of channels used for acquiring and retaining customers.
- Demonstrated ability to analyse and distill data into actionable insights to inform campaign strategy and product development. Experience in market research is a plus.
- A genuine interest in Investments and/or Fintech.
CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age.