Location: Brierley Hill
Contract Type: Permanent/ Full time
Salary: £45,000
Hours: 37
The Whittan Group is the largest manufacturer of steel storage products in the United Kingdom. Operating through a number of market leading brands; we design, manufacture and install storage solutions for commercial and industrial environments in the UK and Europe.
We are looking for a Digital Marketing Manager to join our busy and growing organisation. The Digital Marketing Manager will develop, implement and oversee long term digital marketing campaigns; enhancing brand awareness and driving traffic to the company's website.
Key responsibilities:
- Managing the day-to-day Inhouse team
- Manages the campaign plan with Marketing Exec
- PPC campaign management aligned with Paid Search Exec/ Analyst
- Overseas SEO Analysis with inhouse team
- Overseas the Social Media plan
- Develop and explore new campaign flows to improve lead conversion and remarketing.
- Supplier/agency partnerships to ensure planning and expectations are in line with agreed ROI targets.
- Manages the central marketing team and provides guidance to improve commercial return.
- Project manage new products, price strategy with support from senior management
- Liaise with CRM team to improve process, workflow and ROI.
- Own the exhibition calendar and workflow.
- Maintains the group's website portfolio.
- Required experience/skills/qualifications:
- Degree in Marketing, Journalism or similar field, or equivalent work experience
- Proficient in use of MS Office and other relevant software
- Background of working in manufacturing sector in a fast-moving business
- Experienced in both traditional and digital marketing and updating websites and social media.
- Excellent PC and online skills including: Microsoft 365, Creative Cloud, HTML, CSS, Google Analytics and the use of a Content Management System – ideally with some HTML coding capability.
- Proven track record of successfully managing multi-site digital marketing activities for a B2B and B2C organisation.
- An understanding of what is possible to be achieved from utilising other software and services.
- Excellent problem solver, offering the right balance of creativity and pragmatism, with the confidence to challenge assumptions and instigate positive change to achieve business goals.
Company Benefits:
- Competitive Salary
- 33 days holiday per annum including bank holidays
- Company pension
- Life assurance
- Employee discount scheme
- Long Service Awards
- Monthly STAR Awards
- Employee Assistance Programme
- Support from Trained Mental Health First Aiders
- Cycle2Work Scheme
- Medicash Scheme
- Flexi Holiday Scheme
The Whittan Group promotes equality of opportunity in that everyone who works for us and any job applicants will be treated equally, regardless of gender or gender reassignment, age, ethnic or national origin, nationality, race, colour, marital or civil partnership status, pregnancy or maternity, disability, sexual orientation, religion or belief.
You may have experience in the following: Marketing Manager, Digital Campaign Manager, Internet Marketing Manager, E-commerce Marketing Manager, Digital Strategy Manager, Social Media Marketing Manager, Web Marketing Manager, SEO/SEM Manager, Digital Advertising Manager, Digital Communications Manager, Performance Marketing Manager, Growth Marketing Manager, Content Marketing Manager, Digital Media Manager, and Online Engagement Manager.
REF-215618