A role for a digital channel pioneer. This outfit seek a Head of Channel Strategy to shape and deliver their strategic vision for clients.
Client Details
Rest on your laurels..
Where does it come from? - what does it mean? Yesterday I realised I was writing something familiar without knowing its origin having not questioned it.
All too often familiarity puts us in acceptance mode but this morning something changed. I wanted a different outcome so decided to look up the origin of the phrase.
For many businesses familiarity can be the safer option - after all, if things are familiar and making sense, why question them? Especially if things are going well.
One such outfit however are choosing a different path. A new path. Some would say, a riskier path and doing the opposite of resting on their laurels..
But why change?
Quite simply, they've realised that their impressive financial performance has been masking an out of kilter business model and they've been successful in spite of their approach.
This penny drop moment has already led to root and branch change, a soon to be launched new vision and several key senior appointments, this role being one of them.
As a business sitting at the heart of the data/performance/tech ecosystem, they've become excellent practitioners but not strategists. This is where, as the Head of Channel Strategy, you come in.
Description
As their Head of Channel Strategy in this newly created role, you'll bring a unique blend of logic and magic to the table.
Their client base is crying out for this so it's vital that you want to bring your broad digital media/channel strategy toolkit to the table, alongside a proven pedigree in solving all manner of business challenges.
Equally important is educating peers and the wider teams internally, both on the role strategy can and does play as well as the value it offers to clients. The right person will be excited to be leading others on this journey and embedding a new way of working across the group.
Profile
At the moment you're likely to be at the top of your game and sat at the heart of the digital performance ecosystem.
You'll have taken your current role as far as it can go and be relishing a challenge where you can truly pioneer a new approach.
You'll eat, sleep and breathe performance marketing and most likely be in a strategy-led client focused role in either a media network or a thought-led performance agency.
Clients will see you as a true partner, providing counsel to shape integrated strategies that drive business growth.
Most importantly, you'll love leading and inspiring good folk and having plenty of fun along the way.
It's rare that a role pops up in Manchester that sets a new path and this won't be for everyone but should this strike a chord with you or someone you know, please do get in touch.
They've a hybrid working policy with many folk travelling a few days a week from Yorkshire and The Midlands as well as The North West.
And as for resting on your laurels - it comes from ancient Greek where high ranking; successful people were awarded crowns of laurel leaves as victory symbols - every day truly is a school day!
Job Offer
£80,000 - £90,000 + A range of excellent support and benefits plus a well crafted incentive/bonus package.