The role of Content Specialist is to help develop and execute content strategies to drive valuable, targeted, traffic and generate business for our clients. Working with and supporting the Senior Content Specialist and the Head of Content in creating, maintaining, monitoring and analysing content performance over various digital media platform and accounts.
Role responsibilities include: -
- Implementation of content campaigns including content creation, on-page optimisation, social media and link building and email campaigns
- Writing engaging blogs, pages, product and republishings for a wide variety of audiences, including business to business and business to consumer retail
- Creating content, republishing and optimisation plans
- Research topic areas for client content calender development
- Carrying out client competitor and industry research
- Carrying out Keyword, related questions research and SERP analysis
- Adding and monitoring of keywords to tracking software, e.g., Moz and Semrush
- Building buyer personas
- Checking copy (proofreading and reviewing SEO value)
- Manage multiple client projects simultaneously while ensuring deadlines are met
- Understanding best SEO practices and applying these to the work being carried out
- Build and develop client relationships, ensuring that excellent customer service is delivered at all times
- Assist with the preparation of report data and reports
- Assist with the preparation of presentation material, content and presenting
- Any other duty that may be required in line with the business needs
Key skills, experience and attributes
- Excellent understanding of written and spoken English
- Excellent writing skills
- Strong communication skills - both written and verbal
- Highly organised and the ability to multi-task and prioritise
- Ability to deliver a high level of customer service
- Good level of Microsoft skills (Word, Excel and PowerPoint)
- Excellent level of attention to detail
- Be forward thinking
- A sound knowledge of using Google Analytics
- Commercial understanding and mindset
- Ability to work in a collaborative team environment
- An understanding of digital content and how it is used within a commercial environment
- Competent knowledge and familiarity with all social media channels and platforms
- Understanding of search engine algorithms and best practices and how SEO affects the success of digital content
- A familiarity with HTML, CSS and JavaScript and their potential impact on content performance
- Analytical skills with the ability to assess and critique work
- A creative person who can bring new ideas and a fresh perspective on content
- Has an eye for presenting visual material to engage target customers and clients
Place of work
The role of Content Specialist is an office based role, with the possibility of also working from home. The role is for 37.5hours a week, with working hours between 8.00am and 5.00pm with an hour for lunch. Exact hours of work will be agreed before commencement .
Benefits
- Birthday day off
- Company bonus scheme
- Dedicated time for training and development
- Casual dress
- On-site parking available