Looking for a Product Manager with marketing experience preferably in automotive industry.
Role - Product Manager
Location - North West London
Contract Inside IR35
Duration - 1 year
HYBRID ROLE (2-3 days per week in office)
JOB PURPOSE
Define, launch and drive performance of product range in the UK through New Digital Sales B2B & B2C processes including Pro+ network.
TOP 3 CORE DELIVERABLES
1.Manage product launches, collaborating with central corporate team and steering UK stakeholders
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2.Manage 360 launch & animation including bring-to-market Digital Sales process including Direct online B2C and B2B towards market introduction, including key product USPs and range positioning.
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3.Drive Product performance through Pro+ Network inc. Sale Lead conversion & Mystery shop programme
MAIN RESPONSIBILITIES
- 360 Product Launch : Sales process, sales opportunity definition and Network Training
- New Digital Product-to-Market processes required for launch of new product
- Combined PR and MarCom actions to develop Brand & unique product offer including New Partnerships, Brand Associations and activations
- Setting up vehicle pricing and evaluating competitive position, regularly tracking market and competitor activity to maximise performance
- Managing order forecast ensuring stock is aligned to business objectives and customer demand
- Managing Sales marketing cycle process introduction for new products
- Gain timely approval of pricing files and residual values, vehicle coding for in-market introductions
- Ensure success of product launches and launch KPI's are met
- Act as Product representative with all 3rd parties
- Ensure accuracy of product information & timely communication of this data internally & 3rd parties
- Managing dealer communications for all product launches, changes and management of dealer queries
- Create sales tools for dealer network to highlight product advantages and to achieve KPI's
Direct KPIs
1.Order take, sales & Market share
2.Profitability
3.Residual Value
Indirect KPIs
1.Online Sales Penetration
2.Pro+ Sales Lead Conversion
Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.