Our Client
Our client is a highly successful global online casino and bingo brand, looking to hire a well-rounded Senior Digital Media Executive to join our ever-growing performance marketing team.
The Role
The successful candidate will be responsible for managing, optimizing, and profitably scaling their YouTube, Programmatic and Native campaigns across multiple markets, but will focus on new markets such as Greece/Brazil and the USA. The full team operates as an internal digital agency serving digital marketing teams in global markets, enabling them to deliver their digital performance marketing plans and targets. They have a multi-million-pound budget focused on the UK, Spain, Mexico, Sweden, Canada, Ireland, and LATAM as well as other smaller but important markets.
They are looking for someone who has a proven track record in leading programmatic, native and YouTube performance marketing at a high level. You will find yourself working closely with internal marketing teams in the UK and other markets to produce campaigns that deliver results, as well as directly with platforms to ensure best-in-class marketing campaigns are delivered (in line with growth and CPA/LTV targets in very competitive markets).
As well as being an expert in digital media marketing channels in the UK (and ideally in other markets), they are looking for someone who can also bring new ideas in this department in order to grow what is already an established area for their delivery. You will report to the Digital Marketing Manager but will also liaise with the head of global digital marketing and country marketing managers.
Key responsibilities
- Set up, plan, optimize and report back on performance across digital media campaigns, including but not limited to: Programmatic Display, Native Display and paid YouTube campaigns, as well as In App DSP platforms and in-house CTV/Audio activity to complement the overall branding proposition.
- Work with the Digital Marketing Manager and the Country Managers globally to plan, deliver and execute successful monthly, quarterly and annual marketing plans for digital media channels
- Closely monitor and deliver performance for their respective channels within the defined KPIs (growth volume, CPA and LTV) and develop their digital branding channels alongside our core branding activity
- Work closely with external agencies (where relevant) and account management teams to optimise and deliver performance within the defined KPIs
- Report on relevant marketing channel performance on a daily/weekly/monthly basis to all relevant stakeholders
- Communicate with, challenge, and influence senior stakeholders Identify and provide evidence on assisted conversions to all relevant stakeholders
- Assist in identifying and testing new channels outside their existing marketing mix in order to add scale to the performance plans
- Assist on the in-housing of additional markets in 2025 for the relevant channels as per the continuing of the approved internal in-housing migration plan
- Identify opportunities for increased automation and efficiency through advanced technical solutions
- Assist in developing robust tracking and measurement systems to ensure they understand the performance of their campaigns accurately, working with their internal BI team, in-house marketing analyst and other stakeholders as required.
- Work with marcoms and in-house creative teams (and external agencies where relevant) to develop effective creative to serve through the channels you manage
- Work with external agencies (where relevant) and in-house analytics teams to analyse and optimize the performance of all creative (including developing A/B testing plans where relevant) and report back to creative and management teams - thus continuously improving the effectiveness of all marketing creative and campaigns on an ongoing basis.
Skills/experience required
- Minimum 3 years experience in the Digital Marketing field in the UK, with other market experience hugely beneficial
- Experience in the iGaming industry (beneficial but not mandatory)
- Experience in working for a digital performance agency would be a plus
- Experience across all performance marketing platforms with a core focus in Programmatic Web and In App DSPs, Google Ads or DV360, Taboola and Outbrain
- Expert understanding of digital tracking, measurement, and reporting tools used in day-to-day digital marketing ops, including but not limited to: Ad Servers (such as CM360), MMPs (such as AppsFlyer, Adjust, Singular, etc), GA4, Tableau
- Solid understanding of creating strategies for the full customer funnel (acquisition, branding, retention) and the synergies between digital performance marketing and traditional media
- Experience in continuous creative/copy testing for display, native and YouTube activity and proven experience briefing creative teams/studios and developing appropriate Static, video and animated assets for the above channels
- Excellent written and verbal communication skills and stakeholders in a matrix environment
- Teamworking skills - the ability to build relationships internally and externally, with experience working across multiple countries
- Strong organisational skills and experience of balancing multiple projects at once
- Strong understanding of current online marketing concepts, strategy, and best practice
- Experience in working with multi-nationals and the ability to assimilate relevant cultural and regulatory differences
- Must be data focused with the ability to gather data, provide actionable insights and share it in a digestible fashion, as well as being able to create stories by seamlessly integrating a variety of data sources
- Must be very tech savvy and be aware of available tools on the market and have experience implementing them
- Experience in the Greek market is preferable, but not a requirement
The Benefits
This is a hybrid role which also offers a competitive salary and annual bonus, healthcare, life insurance and pension