Walker and Sloan are working with a well known digital marketing agency in Birmingham, as they are keen to bring on board a Digital Account Director to the team on a full time basis.
The Role
- Form an integral part of the digital department leading on digital campaigns and cultivating relationships to ensure they are growing and profitable.
- Oversee campaigns across Paid Social, Display and PPC.
- Implement and optimise digital campaigns where necessary, suggesting ways to improve efficiencies for clients.
- Keep up to date with new media opportunities across digital channels.
- Effectively manage and nurture client teams to deliver exceptional levels of service.
- Oversee the strategic planning and buying of digital media, presenting, and selling plans to clients and agencies.
- Identify and convert new business opportunities for both existing and future clients.
- Work closely with account management team to deliver campaigns that reach clients target audience and objectives in a timely fashion.
- Develop strong relationships with media owners ensuring buying efficiencies across the agency and value for money on behalf of clients
- Maintain a detailed awareness of relevant media research and market trends for client accounts and developments in the wider digital advertising and communications industry.
- Deliver end-to-end digital campaigns from client briefings, attending meetings, to overseeing campaign performance pre- and post-delivery.
- Represent the business on all levels externally, building and maintaining excellent relationships with roster agencies
- Manage budgets and monitor profitability of digital accounts to hit agency targets, ensuring month end billing is completed and all PO's accounted for.
- Lead on recruitment and selection decisions.
- Manage the professional development of team members including appraisals and ensure agreed actions are carried out by the agency.
Skills Required
- Experience in Paid Social and Google Ads.
- Experience in GoogleAnalytics to a high standard.
- Experience in tracking and pixel implementation.
- Possess both a strategic and commercial mindset.
- Personable and adept at building relationships both internally and externally.
- In-depth understanding of media landscape with the ability to strategize across all levels
- Excellent written and verbal communication skills.
- Ability to juggle a multitude of campaigns and have a sharp eye for detail
- Decisive nature with strong problem-solving skills
- Good motivator, skilled at giving immediate and honest specific praise
- Experience of managing junior to mid-level members of a team.
- Prepared to take credit but also shoulder responsibility for own and others work.
- Knowledgeable about trends in media research, media landscape and how translate into new opportunities.
- Exceptional time management skills, self-starter, and complete finisher.
- Effective negotiator and trader, adept at closing sales and increasing profits
Work Experience
- Must have worked within an agency environment or at a media owner for at least 5 + years within a digital-focused role.