Role: Digital Marketing Executive
Industry: Travel
Salary: £27,000 - £35,000
Location: Manchester City Centre (2 Days WFH)
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The Company:
Positioned amongst the Market Leaders for European Travel Operators and have over 50 years specialising in the DTC space.
Besides the Manchester HQ, they have 2 other European Offices, where they put paramount focus on supporting employee Physical and Mental Health as well as Wellbeing attributing to them bringing in some top tier talent and making them a fantastic employer to work for. So much so that they have seen significant growth over the last decade and intend on utilising the Digital Marketing Team to continue to enhance this growth.
The Digital Marketing Executive Role:
You'll have a broad range of responsibilities and the Digital Marketing Manager that you report up to will enlist your help with key strategic plans on how the Digital Marketing Team can continue to drive success. You will have the opportunity to execute, maintain, and improve a variety of channels such as:
- PPC
- SEO
- In-House email marketing
- Social Media
By planning and optimising on these channels you should develop your own abilities along with this companies online marketing presence. Close collaboration with Sales Teams and other Marketing departments will allow you to report on your efforts and provide insights on data to unify to drive revenue.
An overview of the Role Requirements would look like:
- Paid media - create tailored paid marketing campaigns and journeys for specific brands and audiences.
- Digital advertising - production of digital advertising for remarketing and other digital communications as required.
- Social Media – to manage the strategy, growth, design, scheduling, and reporting of the industry requirements, and other required social media accounts. Ensuring follower growth, engagement and the measurement and reporting of activity to key stakeholders to ensure best practice and collaboration across all brands.
- Website development and updates – work with IT to ensure continuous improvement and improved customer experience across company website, updating site behaviors and identifying touch points.
- Content creation - for current customers to support retention strategy and acquisition
- Reporting - Building and owning of marketing reports, dashboards, and media insights. Work closely with sales team to gather feedback including campaigns, sales stages, and lead quality
- Market research – conduct through customer questionnaires and sales analysis
- Partnership fulfillment – managing the digital activation plan with major partners and sponsors, regular internal and external communication regarding performance and effectiveness of agreements.
- Stakeholder management - work closely with the Marketing and Sales teams to help deliver the marketing plan and business goals.
Essential Skills of the Digital Marketing Executive:
- Experience with Paid Digital Marketing Chanels
- Evidence of Budget Management and Delivering Successful Campaigns
- Data & Analytics
- Plan and Communicate Ideas and Writing Skills with a Keen Eye for Detail
- Multifaceted – Working on Multiple Projects/ Campaigns at any one time.
- Experience with External Agencies and working closely in small teams
- Creative, Open-Minded Approach
Perks:
- 25 days Holiday + birthday off + Bank Holidays
- Employee wellbeing benefits
- Pension contribution
- Flexible start & finish times
Reach out:
For more info on how you can get your foot in the door with this international tour provider, APPLY NOW, or reach out to me on or Today.
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