A leading retail business based in Manchester are looking for a Head of Marketing to spear head the next phase of their growth.
As the Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, footfall in store, customer acquisition, and sales revenue across all retail stores. You will lead a talented team and work closely with cross-functional departments to ensure their marketing activation initiatives align with business objectives.
Key Responsibilities:
- Strategy Development: Develop and implement effective retail marketing strategies that align with the company's overall goals and objectives.
- Campaign Management: Oversee the creation and execution of integrated marketing campaigns across various channels.
- Team Leadership: Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and high-performance culture.
- Market Analysis: Conduct market research and analysis to identify trends, opportunities, and competitive insights to inform marketing strategies.
- Brand Management: Ensure consistent brand messaging and positioning across all marketing materials and channels.
- Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve maximum ROI.
- Collaboration: Work closely with product, sales, and operations teams to ensure marketing initiatives support business objectives and drive customer engagement.
- Performance Tracking: Monitor and analyse the performance of marketing campaigns, providing regular reports and insights to senior management.
Qualifications:
- Experience: Minimum of 7-10 years of experience in multi-channel retail marketing.
- Skills: Strong strategic thinking, leadership, and communication skills. Proven ability to manage and inspire a team. Must be able to influence at board level.
- Knowledge: In-depth understanding of retail marketing trends, customer behaviour, and competitive landscape.
- Results-Oriented: Track record of driving measurable results through effective marketing strategies and execution.
If you are a results-driven multi-channel marketing leader with demonstrable experience in retail and a proven track record of success, this may be the opportunity for you.
This client is a forward thinking, has a lot of growth potential and a really collaborative culture and offer a competitive package.
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