Marketing Manager
£40,000 + 20% bonus
Wimbledon
Full time permanent
Office Based
9-5
23 days holidays
After probation Gym membership/Private Health
Mental health and wellbeing support
Day off on your birthday
A superb opportunity for an experienced Marketing Manager line managing 1 member of staff.
Supported by the Marketing Director, the Marketing Manager will be responsible for the planning and implementation of the marketing strategy and create innovative marketing campaigns, delivered on time and within budget across a portfolio of cyber events and digital products. They will manage a 365-marketing campaign to drive engagement, registrations, sales and retention across different customer groups.
Responsibilities of the Marketing Manager:
- Marketing planning,strategy&analysis across the portfolio (events, publishing, media)
- Creationanddeliveryofthe marketingplans&strategyacross various marketing channels including website, newsletters, directmail,email, advertising, partnerships, social media, SEO, PPC, PR, and more.
- Management of all planned activities across the portfolio (events, digital publishing) to budget and agreedschedules.
- Monitoring of response rates for key activity and creating action plans to maximise futureresults ortoreducelack ofresponse
- Campaigncreativeandbranding - launch of new products within the portfolio
- Deliver analysis on program/campaign performance, with a focus on ROI, revenue, and attribution. Use insights to drive future campaign plans
- To understand and ensure budget control and maintain cost trackers and be able toaccuratelyreport toseniormanagement
- Copywriting and delivery of content campaign across multiple marketing channels
- Work across departments to create engaging content to feed into the campaigns
- Managing all digital marketing platforms using a variety of digital marketing tools.
- Create and deliver digital campaigns to inform and engage different audience groups across various channels including production,delivery,andreportingofemails, webinars, newsletters, website (not limited to)
- Relationship building with visitors, exhibitors, and prospects to improve market knowledge and input findings into the development of the events andcommunicationplans
- Partnership research, outreach, acquisition, and renewals across media and associations
- Negotiatingand brokeringpartnershipdeals.
Essential skills and experience for the Marketing Manager:
- 4 yearsormore inmarketing, (withatleast2years inexhibitions,events, product subscription based or
- publishing but not essential)
- Bigpicturethinking,adaptability,andresiliencearekeyattributesofyourcharacter
- High competency across all forms of communication - you have excellent writtencommunication and proof-reading skills but also you love talking on the phone andhavingface-to-faceconversations
- Stronganalyticalapproachtoyourworkbutbalancethis withcreativity
- Extremelywell-organisedandhaveexcellentpresentationskills
- Competent use of most Microsoft Office products, especially Excel, Word, andPowerPoint, ideally Canva
- Strong copywriter