Role: Senior Marketing Executive (B2B SAAS)
Location: UK/Remote
Salary: £50,000 - £60,000 DOE
Company: Leading Provider in Construction Cost Management Software
Senior Marketing Executive (B2B SAAS) - Organization Overview:
A leading provider in the construction cost management software industry is dedicated to revolutionizing the construction sector with cutting-edge cost management solutions. These solutions provide real-time cost tracking, budget management, and financial insights to construction professionals, ensuring projects are completed on time and within budget.
Senior Marketing Executive (B2B SAAS) - Position Summary:
The company is in search of a dedicated and self-motivated Mid-Level Marketing Executive to join their dynamic team. The ideal candidate will be highly organized, excel in autonomous settings, and possess a strong understanding of the construction SME market. Reporting directly to the CEO and collaborating with senior management, the successful candidate will play a crucial role in devising and implementing effective marketing campaigns that resonate with the target audience.
Senior Marketing Executive (B2B SAAS) - Key Responsibilities:
- Formulate and execute inventive marketing strategies to boost lead generation, customer conversion, and client retention.
- Enhance SEO rankings and web traffic through optimized content.
- Maintain the currency and accuracy of the company website.
- Lead marketing communications and serve as the primary copywriter.
- Build and sustain positive relationships to bolster the partnership strategy.
- Guarantee legal compliance and accuracy in all marketing materials.
- Set marketing metrics, collect data, and report on the performance of campaigns.
Senior Marketing Executive (B2B SAAS) - Qualifications:
- At least five years of marketing experience within a B2B SaaS business.
- A proven track record in sales targeting the construction industry or related sectors SME sized customers.
- A strong understanding of the construction SME market.
- Comprehensive knowledge of SEO/PPC and a history of enhancing web rankings.
- Proficiency in HubSpot CRM system.
- An ability to manage multiple priorities efficiently.
- A history of developing successful in-house marketing campaigns.
- Strong decision-making capabilities with meticulous attention to detail and communication skills.
Confidence in presenting ideas at the Senior Management