The Account Executive will be responsible for generating and closing event delegate and sponsorship sales, creating proposals, managing customer relationships, and ensuring the successful execution of events. This role involves networking, prospecting, customer engagement, and collaborating with internal teams to meet revenue targets. The ideal candidate is results-oriented, confident, highly organised, and has excellent communication skills.
Key Responsibilities:
Sales & Business Development:
- Identify and target potential sponsors across various industries that align with the event's audience and goals.
- Develop and maintain a pipeline of prospective customers.
- Conduct presentations and meetings with potential customers to showcase our event and sponsorship offerings.
- Prepare customised proposals that meet customer needs and objectives.
- Achieve weekly, quarterly and yearly sales targets, focusing on new business.
- Present sponsorship opportunities to key decision-makers, demonstrating the value of the event for their brand.
- Research market trends and competitors to develop sponsorship strategies and identify new revenue streams with tools such as LinkedIn.
Client Relationship:
- Understand customer goals and tailor event packages, accordingly, offering solutions that align with their vision and budget.
- Work closely with sponsors to create custom branding opportunities, ensuring their brand is showcased effectively throughout the event.
- Negotiate pricing and event details to ensure mutual satisfaction.
- Provide post-event reports to sponsors, highlighting their exposure, attendee engagement, and return on investment (ROI).
Experience:
- This is a junior role so ideally someone who is confident to learn and speak to people. Some sales experience would be good.
Skills:
- Strong communication and interpersonal skills.
- Ability to negotiate and close deals with various stakeholders.
- Exceptional organisational and multitasking abilities.
- Proficiency in CRM software and Microsoft Office Suite.
Additional Requirements:
- Ability to travel to events, client meetings, and industry conferences as needed.
If you are passionate about sales, have a proven track record, and are looking for a challenging and rewarding role, we would love to hear from you.