Account and Marketing Manager
MAIN PURPOSE AND SCOPE OF THE JOB
Account Management - to grow business with our resale customers through excellent customer relations, dispute resolution, upsells and cross-sells and provide valuable insights into customer buying behaviour. To show our resale customers the value of our products.
Marketing - to oversee the marketing efforts of our company and products. Working with key internal stakeholders and our external marketing agency to increase revenue and drive customer interest.
DUTIES AND KEY RESPONSIBILITIES
Account Management
- Responsible for implementing distributor price list updates and managing the changes with our resale customers and internal stakeholders.
- Producing product specification sheets and internal product literature such as used equipment memos.
- Managing our Web chat facility and dealing with small order sales enquiries via our website
- Providing on site sales cover including providing quotes to new customers
- Providing proactive account management including customer visits and training on products
- Building long-term relationships with customers based on trust, respect and values
- Communicating with our resale customers to understand their needs and provide details on the value of our products
- Analysing and interpreting data to provide actionable insights on customer behaviour to guide decision making
- Improving the buying experience by acting as an advocate for client needs
- Finding upsell, renewal and cross-selling opportunities
- Demonstrating in-depth knowledge of company products or services
- Resolve customer issues promptly and prevent escalation of issues
Marketing
- Design, build and maintain our social media presence
- Proactively scheduling and pushing content across Social Media
- Managing and implementing email and PR campaigns to drive sales
- Providing internal marketing communications and company updates to staff.
- Maintaining the product Image control on our website and adding new images when required.
- Writing and implementing blog posts
- Working with key internal stakeholders on developing the marketing strategy and driving sales to new product ranges
- Organising and attending exhibitions to promote our products
- Identifying industry trends that the company can use to improve customer satisfaction
- Creating marketing strategies to meet customer needs and drive sales.
- Producing tailored pitch materials and proposals, identifying relevant and compelling messaging, capabilities, and experience.
- Collaborating with internal stakeholders to articulate and promote unique selling propositions (USPs).
- Increasing brand awareness