Job Title: Marketing Executive
Location: West London, Hammersmith
Salary: £27k basic salary plus benefits
Sector: Tech
The leading provider of video-based learning in the UK, our client falls under the umbrella of a BAFTA winning parent company, and delivers video based training resources for corporate clients globally! In recent years they have broadened their appeal with a slew of new products, helping their customers to deliver video based e-learning solutions. Their hard-working and supportive culture is the perfect environment for someone that wants to embark on a career in marketing.
Package:
- £27,000 basic salary
- Hybrid working arrangement - 1-2 days a week in the Hammersmith office, the rest from home!
- Excellent progression and development potential - the head of Marketing and Content, plus other team members, started out at the same level
- Regular socials in a collaborative, fun environment
- Excellent industry exposure within an award winning SaaS enterprise, with a fun, unique product
Role:
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- Collaborate closely with the Head of Marketing and Content to oversee the daily operations of the CRM system, HubSpot.
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Write both short- and long-form content, including weekly marketing emails, social media posts, blogs, website copy, and PPC ad content.
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Manage and maintain the social media calendar, writing and scheduling posts, and tracking analytics to support audience growth and reach throughout the year.
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Design visual content using Canva, such as banners for marketing emails, social media graphics, and blog images.
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Creating and editing landing pages for campaigns, adding new content, and regularly monitoring and improving user experience (UX) and search engine optimization (SEO).
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Work with the marketing team to develop and execute the SEO strategy
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Set up and manage quarterly PPC campaigns, analyzing and reporting on their performance.
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Analyze and report on marketing metrics across the entire funnel, including website traffic, audience reach, and lead generation.
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Contribute to digital content creation, including podcasts, trailers, eBooks, and short-form videos for social media platforms.
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Partner with the wider marketing and customer success teams to develop and implement a partner marketing strategy.
Requirements:
- Ideally educated to degree level
- Excellent attention to detail, with strong copywriting and graphic design skills
- Proactive and a desire to learn
- Takes ownership and accountability, manages time well and is an effective communicator
Desirable:
- Previous B2B marketing experience
- Previous experience with Hubspot
- Video and/or audio editing skills - adobe creative suite preferable
Pareto Law values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010. We encourage and welcome applications from all sections of society and are more than happy to discuss reasonable adjustments and/or additional arrangements as required to support your application.
If you require this job specification or to apply in an alternate format, please visit the Pareto website.