An exciting opportunity exists with my client a £multi-million market leading player in the e-commerce B2C sector based in Warwickshire.
About the Role:
As an eCommerce Executive, you'll closely collaborate with our eCommerce Manager, playing a pivotal role in a skilled team dedicated to optimising customer experience and conversion on our eCommerce platform(s). This role involves fostering a collaborative work environment and contributing to the success of the organisation.
Key responsibilities
- Support the eCommerce Manager in achieving key objectives.
- Implement SEO strategies to improve organic search results and rankings.
- Conduct thorough keyword research and SEO analysis using tools like SEMRush, Ahrefs, or SEOmoz.
- Create visually appealing content, both written and video, in collaboration with internal and external teams to resonate with target audiences.
- Monitor and analyse performance metrics, anticipating trends and fine-tuning campaigns for optimal results.
- Stay updated on the latest SEO and digital marketing trends and best practices.
- Assist in creating Conversion Rate Optimisation (CRO) tests to enhance customer engagement and eCommerce conversions.
- Focus on micro-actions and next-best actions to optimise user experience and improve conversions.
- Track and contribute to the preparation of relevant KPI reports for the SEO & Content Manager and the broader Keswick business.
- Collaborate closely with marketing and sales teams to align SEO and CRO efforts with overall business goals.
- Stay informed about the latest trends and best practices in conversion rate optimisation and the eCommerce industry.
General responsibilities:
- Develop and instil a passionate, high-performance, and customer-centred culture with a talent-focused approach at all levels.
- Recruit, train, and retain a highly engaged team of eCommerce executives as we expand our brands and revenues.
Candidate Requirements
- Qualifications in Marketing, Business, or a related field, exceeding A-level standards.
- Proven eCommerce experience with a focus on SEO and content management.
- Core understanding of SEO best practices and techniques.
- Excellent analytical skills with the ability to derive insights from complex data.
- Proficiency in SEO tools such as Google Analytics, SEMRush, or similar platforms.
- Familiarity with A/B and multivariate testing.
- Knowledge of conversion rate optimisation techniques and online customer acquisition strategies.
- Exceptional written and verbal communication skills.
- Ability to work collaboratively and lead a team effectively in a hybrid working environment.
- Up-to-date with the latest trends and best practices in digital marketing and measurement.
- Empathy and understanding of brand positioning and consumer needs.
- Preferably, experience in a similar or larger size retailer.
- Energetic personality, ideally with some experience in a Group structure.
- Highly numerate with a strong understanding of core KPIs and the ability to present recommendations at a senior level.
- Excited about being part of a multi-channel business and keen to grow and optimise an online channel.
Personal Attributes:
- Ability to work as both a creative and analytical problem solver.
- Excellent communication and interpersonal skills, fostering key relationships across the business.
- Team player with a dynamic and enthusiastic 'can do' attitude.
- High integrity, instilling trust and confidence at all levels.
- Appreciation for a working environment that is enjoyable and challenging, valuing and respecting contributions at all levels.
- A healthy sense of humour and a belief in creating success to be proud of.
What's On Offer:
- Salary: £24k to £30k per annum, dependent on experience.
- Hours: 37.5 hours per week, Monday to Friday.
- Annual Leave: 33 days, including bank holidays.
- Pension: Auto-enrolment scheme.
- Location: Coventry CV6, with hybrid working options (2-3 days per week onsite with the team).