Tagging Specialist
Location: London, UK (Remote/Hybrid options available)
I am seeking a highly skilled Tagging Specialist with expertise in Adobe Target, Adobe Data Tagging (ADT), Google Tag Manager (GTM), and Tealium. The ideal candidate will be responsible for implementing and managing comprehensive tagging strategies to ensure accurate data collection and enhance digital analytics capabilities.
Key Responsibilities:
- Implement and manage tagging solutions using Adobe Target, ADT, GTM, and Tealium.
- Collaborate with marketing, development, and analytics teams to understand tagging requirements and objectives.
- Develop and maintain tagging guidelines and best practices.
- Conduct regular audits to ensure the accuracy and consistency of tags across all digital properties.
- Troubleshoot and resolve tagging issues to ensure data integrity.
- Stay up-to-date with the latest advancements in tagging technologies and digital analytics.
Qualifications:
- Proven experience in a similar role, with a strong focus on ADT, GTM, and Tealium.
- In-depth understanding of digital tagging, data layers, and tag management systems.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Ability to work independently and manage multiple projects simultaneously.
- Familiarity with JavaScript, HTML, and CSS is a plus.