EDITOR, £40K Basic, Surrey
People are at the heart of everything our client does. Whether it is journalism, sales or marketing a career with this organisation has the added benefit of stunning locations, a working environment that reflects the independent nature of the company and the flexibility you would expect from an organisation like theirs.
They are ambitious about growing their local audience, drawing on their heritage to confirm their reputation as a trusted local news source. Thanks to investment in their digital channels, they are seeing audience growth and innovation in new fields such as video and live blogging.
There are four core values running through everything they do:
- Trusted locally: Proud of their rich heritage, which has been built upon trust
- Local knowledge: Nobody understands communities and regions like they do
- Evolving business: Growing numbers of people are engaging with their multiple brands
- Local engagement: They deliver compelling marketing solutions for local and national advertisers
These traditional strengths stand the test of time as the Company evolves to be a modern media business, with growing numbers of people engaging with their multiple brands. This allows them to create compelling marketing solutions to local and national advertisers.
Regional Digital Editor - Surrey
They now have an exciting new role on offer within their multimedia publishing business, for a forward-thinking, dynamic digital editor with a passion for local news.
- Support the editorial director and deputy to create and deliver the agreed digital editorial strategy
- Use data and analytics to drive the content agenda, with the aim of increasing page views and engagement
- Build the brand's digital presence through additional platforms, as agreed with the Editorial Director or Deputy Editorial Director
- To transform the workflow and lead the newsroom with a digital-first process
- To develop and grow their digital presence and the way in which their brands interact with the wider community
- Work with commercial teams to increase monetisation of their digital content
Key Responsibilities
- Have a digital-first mindset, ensuring all content is produced for online first with consideration given to the timing of when articles are published
- Oversee production of content across their brands that is relevant, high-quality, engaging and improves their websites
- Drive digital growth across all platforms
- Produce and manage the production of hyperlocal and engaging digital content, including 'today' stories, social media, live blogs and video content
- Be an active participant in and a promoter of all forms of social media - both personally and on behalf of your brand - including exploring new platforms as they emerge
- Manage the teams and processes to ensure all agreed content volumes, targets - e.g. video, blogs etc - and deadlines are met
- Work with central content team to promote engaging, hyperlocal content, targeting new audiences
- Liaise with the newsletter editor to create current, bespoke and engaging newsletters on an assortment of topics
- Share best practice and content ideas with other Group editors
- Take personal responsibility for driving your brand's digital growth to achieve agreed audience goals
- Understand and actively use analytics tools such as Chartbeat to analyse your audience data, identify trends, and share information with staff to improve their understanding
- Know the difference between SEO, social and website headlines to improve search performance
- Liaise with a production sub to push through content to auto-pagination, and ensure there is sufficient content to complete the printed newspapers
- Support the training and development of staff, building upon the Career Pathway
- Maximise interaction with online users and readers, and frequently analyse, feed-back and action
- Support other editors across the Group as business needs require
- Produce content that is legally sound and complies with the Editors' Code of Practice
- Immerse yourself and your brands in the community - both in physical and virtual spaces. Continuously build contacts with editorial and commercial stakeholders
If this sounds they kind of role you'd love to do - reach out! Angela at MRA Ltd.