We're looking for a Senior Client Services Account Manager at a large independent agency that specialises in paid and organic social media would likely have the following responsibilities and qualifications:
Key Responsibilities:
Client Relationship Management:
- Act as the primary point of contact for key clients, ensuring satisfaction and addressing any concerns or issues.
- Build and maintain strong relationships with clients to foster trust and ensure long-term partnerships.
Strategic Planning & Execution:
- Develop and oversee the execution of both paid and organic social media strategies that align with client goals.
- Work with internal teams (creative, media buying, data, and analytics) to ensure seamless campaign execution.
- Stay on top of industry trends and ensure that strategies incorporate the latest best practices.
Paid & Organic Social Media Expertise:
- Lead strategy and optimization for campaigns across various social platforms (e.g., Facebook, Instagram, LinkedIn, TikTok, etc.).
- Ensure a holistic approach to paid and organic social, integrating them to maximize reach and engagement.
- Analyze and interpret performance metrics for both paid and organic campaigns, making recommendations for improvement.
Team Leadership & Collaboration:
- Mentor and guide junior account managers or coordinators within the team.
- Collaborate with creative teams to produce high-quality content tailored to each platform.
- Ensure smooth communication between internal departments and external vendors.
Performance Tracking & Reporting:
- Regularly track and report on KPIs, providing actionable insights to clients.
- Present monthly/quarterly performance reviews and highlight key opportunities for optimization.
Business Development:
- Identify opportunities to expand client relationships and upsell additional services.
- Collaborate with the business development team to onboard new clients and develop custom proposals.
Key Qualifications:
- Experience: Minimum 4 years of experience in client services, account management, or social media marketing (with at least a few years in a senior role).
- Social Media Knowledge: Deep understanding of both paid and organic social media, including strategy development, content creation, and platform-specific best practices.
- Analytical Skills: Ability to interpret data and derive meaningful insights for optimization.
- Communication: Strong verbal and written communication skills for client presentations and internal collaboration.
- Project Management: Ability to manage multiple campaigns, clients, and timelines simultaneously.
- Leadership: Experience in managing teams or mentoring junior staff.
This role is typically suited for someone with a mix of client-facing and digital marketing expertise, especially in social media.
Does this reflect what you're looking for, or would you like more details?