Paid Search Manager
Location: London
Salary: Circa £50k
Fixed Term Contract - 7-9 months
Our new Marketing Centre of Excellence (CoE) has been formed with the aim of building world class capabilities across key marketing disciplines, from planning through to rapidly evolving digital marketing channels. It changes the emphasis of what we do from product to customer and capability, with the ambition of delivering on our One Aviva strategy. The Marketing CoE sits alongside similar Data and Digital CoEs, supporting our Go To Market (GTM) teams as they translate business objectives into actionable customer centric campaigns, communications and experiences.
The Marketing CoE is made up of 5 specialist teams - Marketing Strategy, Reporting and Planning; CRM, Content and Creative; Digital Marketing and Media; Customer Insight and Research; the team will lead on all marketing activity.
As a part of our Digital Marketing and Paid Media Team, we have a fantastic opportunity for someone to join as a Paid Search Manager, reporting into the Paid Search Lead.
A bit about the job:
The Paid Search Manager will be responsible for the delivery of paid search strategy and capabilities to deliver ambitious growth for our retirement and investment business - creating and managing paid search programs across the full marketing funnel - from demand generation through to conversion activity across all associated search platforms (i.e. Google - Search, Discovery, PMAX, YouTube).
We're looking for someone who has worked within regulated environments, across a range of brand, product, and proposition activity; with deep experience in effective campaign and account set-up across Search platforms, performance optimisations and harnessing new platform capabilities to develop strategies to deliver profitable growth for Aviva.
This role will suit a high performing individual who is pro-active, can turn results and insights into action, with extensive experience developing effective holistic search programs that deliver business impact - including delivering trading performance.
Skills and experience we're looking for:
- Significant paid search experience across various products, propositions, and brands to deliver business growth including hands on experience within platforms.
- Advanced technical skills across Google Ads and Microsoft Ads advertising products and campaign types with the main proficiency on Search-based campaign types. Technical skills across non-Search-based campaign types such as Performance Max, Demand Gen, Display, and YouTube campaign types are a plus.
- Experience experiences proactively managing, optimising, and creating paid search programs, partnering with Google and agencies to deliver best practice.
- Deep Google platforms experience including using 1st party data, audience development and targeting capabilities, and creative format testing to drive results.
- Demonstrated ability to partner with SEO, media, and digital marketing colleagues to develop a holistic approach to programs that support cross-channel experiences.
What you'll get for this role:
Our purpose - with you today, for a better tomorrow - is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.
- Starting salary circa £50k(depending on location, skills, experience, and qualifications)
- Bonus opportunity - 10% of annual salary Actual amount depends on your performance and Aviva's.
- Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
- 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
- Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts
- Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
- Brilliantly supportive policies including parental and carer's leave
- Flexible benefits to suit you, including sustainability options such as cycle to work
- Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
- We take your wellbeing seriously with lots of support and tools
Aviva is for everyone:
Excited but not sure you tick every box? Research tells us that women, particularly, feel this way. So, regardless of gender, why not apply. And if you're in a job share just apply as a pair.
We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working -spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.