Global Trade Marketing Manager, B2B, Brand, Trade, Licensing, £55 - £60K + Bens, Fashion & Lifestyle, London
Global Marketing Manager, B2B, Brand, Trade, Licensing
*Must have right to work in the UK*
*Experience in a fast-paced environment essential*
This is a brilliant opportunity for an ambitious and talented & dynamic Marketing Manager to join a highly successful international fashion & lifestyle brand where you can make a major impact!
Join this creative, innovate, fast-paced, dedicated team intent on doing big things!
We are looking for a proven Marketing Manager with drive, a can-do attitude, great communication skills & great writing skills!
As Global Trade Marketing Manager, your role will be varied and impactful, contributing to driving business success through various channels including - Trade Shows, Trade Marketing, Email Campaigns, News Feeds, News Letters, Press & PR, CRM & Special Projects.
Ideal Person
- Minimum 4+ years' experience in Trade or Brand Marketing in the Fashion & Licensing Industry at Manager level.
- A well-rounded and current understanding of the global fashion, beauty and lifestyle industry with your finger on the fashion pulse!
- A vibrant and positive attitude to work & ability to adapt quickly with a can-do attitude. You're someone who enjoys working at a fast-pace, with the ability to multi-task and you'll thrive in a dynamic environment.
- Happy to liaise at all levels of the business, including with company Execs - A natural at building strong relationships with key stakeholders, confident to influence internally and externally. A great communicator!
- Strong Commercial sense to ensure actionability of results and influence business success internationally.
- Strong planning and organisational skills with a sense of priority and attention to detail.
- Event management experience is ideal particularly with global licensing trade shows.
- Strong knowledge of licensing industry media (existing relationships would be preferred)
Trade Marketing
- Develop and secure sign-off for Trade Marketing strategies.
- Project management skills & ability to multi-task & manage shifting priorities
- & control Trade Marketing budgets
- collaboration meetings and support sales teams where necessary.
- and participate in brand release presentations.
- and Execute Trade advertising
- of the creation of brand collateral including brochures, case studies, guidelines, marketing calendar, territory overviews, brand infographics, etc.
- Trade Show presence including stand builds, event management and budgets (Virtual or physical as allowed by circumstances)
- Industry Award Submissions
CRM
- Plan and implement email campaigns - Bi-annuals, Bi-weekly,
- Manage customer data and feedback.
- Ensure data privacy compliance.
Brand Development
- Streamline development process as required, including designer acquisition, comprehensive briefings, progress tracking through each stage, and seamless handover upon completion.
- Serve as the key operational contact for third parties.
- Ensure successful implementation and compliance with brand guidelines.
PR
- Curate media lists.
- Write press releases and brand materials.
- Pitch news stories and PR initiatives.
- Manage and execute all PR activities.
- Develop media and media relations strategies.
Special Projects
- PR, Events & Charity (B2B and B2C): Support with special projects as required.
System Experience Required:
Salesforce, GDPR rules, Monday.com, campaign monitor, illustrator, chat GPT and an interest in new systems, to ensure that the business always stays relevant.
Office:
Head office is in London
Business hours are 09:00-18:00 Monday-Thursday and 09:00-17:30 on Friday.
Hybrid: 3/4 days in 1/2 days remote.
Salary: Basic 55-60K + Benefits
Hybrid working 3/4 days in office / 1/2 WFH depending on business priorities.