Why Tribepad?
Our ethos is People first, product second, and profit third.
Our exceptional team, alongside valued customers such as Greggs, Northumberland County Council, the Met Office and DFS, highlight the brilliance of our products.
Our mission is to provide fairer, faster and better recruitment for all.
We're excited to shout about our latest accolade in 2024 for 'Best Enterprise ATS' awarded at the IHR Supplier Awards. Additionally, we have worked diligently to earn our ISO27001, ISO9001 and ISO14001 accreditations.
What we can offer
This is a Fixed Term contract for 12 months maternity cover.
A great salary (£28,000 to £35,000) & some brilliant benefits;
- Hybrid working.
- We will set you up with what you need to allow you to work from home and in the office.
- Matched pension contributions, up to 7.5% with the opportunity for you to pay in even more if you wish.
- 28 days' holiday with Bank Holidays on top.
- Westfield cash plan.
- Group Income Protection & Life Insurance.
- A brilliant team to help you succeed.
Role Overview:
The Acquisition Marketing Manager will generate qualified leads (MQLs) for our Talent Acquisition Platform. They will be targeting specified companies through paid and organic marketing channels.
Role Responsibilities:
The main responsibilities of the role will be:
- Execute multi-channel acquisition activities.
- Work in partnership with Brand and Customer marketing teams to leverage and develop content for lead generation.
- The management and execution of paid acquisition campaigns. Including, but not limited to; social media, paid search, outbound lead generation, account-based marketing, and, partnerships.
- The creation of prospect-specific marketing collateral such as whitepapers, newsletters, and buying guides.
- Organisation and management of relevant events where lead-generation activities can be completed.
- Working closely with the Sales Team to support the conversion of MQLs through the sales funnel, including pitch marketing support where applicable.
- Ownership of KPI data and reporting for acquisition marketing activity, including budget management and performance.
- To support Tribepad in meeting its environmental targets.
Success will be measured by:
- Delivery of Marketing Qualified Leads vs. annual forecast.
- Efficiency of marketing spend and cost per MQL metrics.
- Prospect Conversion %.
- Progression against Personal Development Plan.
About you:
- Experience in paid online marketing including PPC, Social Media and Partnerships.
- Experience in, creating effective campaigns and marketing collateral, demonstrating optimisation and performance improvement.
- Experience in organising events and industry conferences.
- Excellent written and verbal communication.
- Background in marketing in B2B software, IT or other relevant annuity revenue marketing models.
- Knowledge in the recruitment, HR and/or talent management sectors would be beneficial.
Single description (external)