ECONOMETRICIAN - LONDON - HYBRID
UP TO £70,000
THE COMPANY
As an econometrician you will lead on the delivery of econometric models, ensuring findings are presented, understood and actioned by the business.
THE ROLE
- To identify opportunities to increase marketing return on investment (ROI) through optimising the media strategy
- To liaise with media agencies to ensure media data collection is complete and accurate
- To identify areas within the portfolio to test marketing strategies
- To provide insight value add through commentary and interpretation of reports and presentation of analysis to management.
- To produce post campaign analysis to support future campaign planning and development and improve campaign effectiveness.
YOUR SKILLS AND EXPERIENCE
- Minimum 3 years' experience in building econometric models and detailed knowledge of how they are best used within a marketing context.
- Numerate degree level. Must have worked with statistics or statistical packages
- Must have direct experience of using econometric outputs to optimise media budgets. Must have working knowledge of phasing, budget allocation & response curves.
- Thorough and detailed understanding of marketing across all channels is essential
- Ability to code in SQL to a high standard preferable though not essential.
THE BENEFITS
The successful candidate will receive a salary of up to £70,000, plus an array of additional benefits
HOW TO APPLY
Please register your interest by sending your CV to Cameron Macdonald via the apply link below.