The Forces Employment Charity is seeking a dedicated Communications Officer on a 10-month maternity leave contract to join our lively MarComms team. You will be focusing on providing both digital and traditional marketing support to the programmes that provide employment advice and guidance to UK Armed Forces veterans.
Role: You will be responsible for raising and sustaining the profile of the Forces Employment Charity's Ex-Forces Employment programme and Veterans Support Programme, with potential and current clients, employers, and other partner organisations. The post holder will play a vital role in the marketing team and will be the first point of contact for staff from both teams.
Each comms officer has a 'strength' in lead of a particular area of MarComms. In this role, you will lead in-house digital content creation across the organisation. The wider team will work collaboratively with you to support production and other team members as required.
The role reports to the Marketing Manager. It is a temporary full-time position to cover a 10-month maternity leave period. It is 35 hours per week, Monday to Friday and pays £28,500 Pro Rata. The successful candidate will be working on a hybrid basis with occasional travel to the headquarters in central London (an opportunity to work with the MarComms Team in the office).
Principal Responsibilities:
- Proactively acting as the MarComms designated contact for the Ex-Forces Employment Programme and Veterans Support Programme and their communications and marketing requirements.
- Co-ordinating and producing the MarComms digital content such as vox pops for internal and external events by conducting insightful interviews, short video clips, and editing seamless productions to coordinate and produce MarComms digital content, such as vox pops, for internal and external events.
- Virtual and in-person event support.
- Supporting the Marketing Manager and coordinating the team's contributions towards the established MarComms 'Topic of the Month' (TotM) framework. Align content pieces across the department, such as creating articles, social posts, newsletters, case studies, etc, to ensure the delivery of consistent messaging.
- Scheduling content on social media channels (currently X, Facebook, LinkedIn, Instagram) using content management software. Including uploading and publishing videos onto YouTube.
- Recording, drawing and analysing insights from social media, campaign work to continually review and evaluate and adapt your output.
- Creating online and offline content, including written articles and still/motion graphics.
- Website page and post updates, working with website lead - the Head of Brand and Marketing.
- Supporting the Customer Engagement Manager with producing email newsletters and required content.
- Assisting the Head of Brand and Marketing by ensuring the correct use of the Forces Employment Charity's brand guidelines internally and externally.
- Collaborating with external communication managers from delivery partners and stakeholders as required for joint working initiatives.
- Acting as a brand guardian for your team's programme presentations using established brand templates, guidelines and writing style guide.
- When required, undertaking other tasks in support of the Forces Employment Charity's wider work.
Essential Competencies:
- Experience in creating content for on- and off-line channels.
- Ability to draw and analyse insights from social media/YouTube platforms.
- Excellent written English.
- Proficiency in utilising recording equipment to capture high-quality visuals.
- Experience using editing software, e.g. Premier Pro.
- Experience using design software, e.g. Canva.
- Experience using social media scheduling software.
- Proven ability to deliver outcomes by demanding time and quality targets and to deal with conflicting priorities calmly and appropriately.
- Excellent internal and external relationship-building skills.
Desirable Competencies:
- Empathy with and a good understanding of ex-Forces personnel and the challenges they can face.
- Experience in creating paid social media campaigns.
- Experience of working within a charity.
- Experience in working with creative agencies and freelancers.
Forces Employment Charity is an equal opportunities employer and values having a diverse workforce. We actively encourage applications from all qualified candidates.
If you meet the criteria and are passionate about supporting service leavers in their transition to civilian employment, we encourage you to apply. The closing date for the position is Midnight, 3 November 2024.
Please note that this job advert may close early if a suitable candidate is found. Interviews will be conducted on a rolling basis as applications are received.