Are you an impressive Marketeer with over 7 years of dedicated experience as well as leading and managing a high performing team? If so this could be the perfect 8 month contract role for you!
Our client is a successful, professional organisation within the educational sector and are a registered charity based in the heart of Buckinghamshire.?They are looking for a Head of Marketing to join their dynamic team on a 8 month maternity cover contract with the potential for this to be extended beyond the initial term.
The successful candidate will lead the innovative Marketing function building awareness, understanding and engagement to all stakeholders as well as targeting and identifying growth opportunities wherever possible. The right candidate will execute the strategy across all products and services, working closely with other Heads of Department to achieve the business goals.
The ideal candidate will be CIM qualified or be working towards that.
The role is working 9am to 5pm Monday to Friday. The role is paying up to £66,000. It is a mainly remote position with only a 1 day per week requirement to be in the office in Buckinghamshire.
Responsibilities of the role
- Work with the Director of Communications and other stakeholders to develop strategies to improve the value proposition and take up of products and services.
- Consult with key stakeholders (external and internal) to shape the marketing strategy, budget and business planning cycle.
- Identify opportunities to reach new market segments and expand market share.
- Overall responsibility of marketing activity working closely across the organisation to manage priorities, ensure consistency and alignment and maximise benefit and impact.
- Responsible for developing and maintaining digital touchpoints (i.e. website) including content, navigation, content design and search engine optimisation.
- Execute on integrated marketing campaigns across a blend of email, print, web, video and social media content to promote awareness and uptake of products/services.
- Effectively identify and work with 3rd parties to produce high value collateral for all products and services building on customer insights to develop the proposition.
- Produce regular reports showing campaign and digital effectiveness, value and impact.
- Retain oversight and ownership of high value and business critical campaigns with some direct delivery of high value/high impact campaigns
- Budget management, and attribution of marketing performance to help set P&L targets
- Lead, manage and motivate a high-performing team of marketing professionals.
- Manage and develop the team to ensure personal and professional development is evidenced
Requirements of the role
- Ideally 7-10 years' experience of working in a marketing department, preferably in a
commercial environment.
- Analytical experience
- Proven experience of managing and motivating high performing teams.
- Budget management experience
- Experience of leading a marketing (including digital marketing) function in a complex environment with multiple goals.
- Working collaboratively across multiple departments, and managing multiple stakeholders with different priorities
- Track record of creating, delivering and evaluating successful integrated marketing campaigns, involving multiple internal and external stakeholders
- Experience in using data to inform decisions and attribute marketing to growth
Skills
Benefits
- 25 days holiday (excluding all public holidays).
- Pension scheme offered in line with auto enrolment with up to 8% contribution.
- Company sick pay scheme.
- Life assurance at four times the salary.
- Salary sacrifice schemes - pension, cycle to work scheme, additional annual leave (up to 10
days).
- Free parking on site.
- Employee Assistance Programme.
- One paid volunteering day per year.
- Hybrid/flexible working options are available dependent on job role. However, there is a requirement to come into the office 4 days per month
If this sounds like the perfect Head of Marketing role for you please apply now!!!