Social Media Executive
Commutable from: Dorchester / Weymouth / Wool / Charminster
£27k + Great Benefits
VR/10415
A fantastic opportunity has arisen for a skilled social media professional to join a well-established organisation in the travel and leisure sector.
The Social Media Executive will take ownership of the social first content and be a key part of their wider marketing campaigns. Bringing the brand to life through engaging content to charm the audience.
If you have a flair for creative storytelling, a good understanding of social media platforms, video editing software, and scheduling tools, then this is the role for you! You will also need a keen eye for design, strong copywriting skills, and excellent organisational abilities to juggle deadlines.
Role and responsibilities:
- Develop and execute a dynamic social media strategy that drives organic growth and engagement across all major platforms.
- Create high-quality content (copy, photography, and graphics) for the group's social media pages.
- Manage and curate the content library to ensure it's always fresh, relevant, and reflective of the company brand identity.
- Collaborate with external marketing agencies on paid social media campaigns, ensuring alignment with the company brand goals.
- Craft engaging, creative copy for email campaigns that resonate with Waterside's audiences.
- Support the Marketing Manager with campaign planning and execution.
- Present campaign ideas and performance results to internal teams, showcasing the impact of your work.
- Capture and produce captivating photos, videos, and graphics that tell the story visually.
- Monitor and analyse social media performance, regularly reporting on key metrics.
- Implement organic advertising campaigns to drive awareness and bookings.
Skills and experience required:
Essential
- Proven experience using social media platforms to drive brand engagement.
- Strong written communication skills with the ability to craft compelling stories.
- Good organisational skills to manage multiple projects in a fast-paced
- The confidence to work independently and as part of a collaborative team.
- In depth understanding of social media platforms, video editing software, and scheduling tools.
- A full driving license and access to your own vehicle, as travel between Dorset and Cornwall will be required.
- A passion for travel, hospitality, and creating memorable experiences.
Desirable
- Creative writing that brings your ideas to life.
- An eye for photography
- 2+ years of experience in marketing, with a focus on social media.