I am looking for a PPC and SEO Specialist to join an online retailer based in Ramsgate. The ideal candidate will have a passion for digital marketing and a track record of delivering results through pay-per-click (PPC) advertising and search engine optimisation (SEO).
Day to day of the role:
- Develop, execute, and optimize PPC campaigns across various digital platforms, ensuring alignment with our business goals.
- Conduct keyword research and selection for pay-per-click campaigns to maximize budget and ROI.
- Monitor and analyse SEO and PPC campaign performance on a daily basis to ensure continuous improvement.
- Collaborate with content creators to ensure that SEO best practices are properly implemented on newly developed content.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Assist with the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Manage the creation of large keyword lists and the development of ad copy for PPC campaigns.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals.
- Generate monthly reports for management on major PPC and SEO metrics, goals tracking, revenue tracking, and other paid search initiatives.
Required Skills & Qualifications:
- Proven experience as a PPC Manager or SEO Specialist.
- Understanding of search engine algorithms and ranking methods.
- Experience with PPC campaigns and SEO strategies.
- Knowledge of keyword research and data mining tools.
- Able to complete competitive analysis of other companies within the industry.
- Excellent understanding of digital marketing concepts and best practices.
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
Benefits:
- Competitive salary and performance incentives.
- Opportunities for professional growth and development.
- A collaborative and creative work environment.
- Access to the latest tools and technologies in digital marketing.
Apply now for immediate consideration!