Campaign Manager - Demand Generation - Tier 3 Marketing - Remote first role working for an exciting SaaS business! - Work from wherever you are in the UK.
This is a superb modern tech business with great values - epic, global growth over the last decade!
£30,000, work from home, amazing benefits, loads of team interaction via teams and regular catchups and extensive company events!
Data-driven role for someone with a real understanding of high-volume marketing tactics.
Drive a high-performing demand generation engine targeting retail and hospitality that consistently delivers a significant volume of qualified leads.
What a role! Exclusively with Jasmine and Hally @ Duval!
We are looking for a strong high-volume Marketer with 2-3 years' experience of successfully managing campaigns across all channels in particular email marketing, marketing automation, and lead generating programs. This is a role for someone who likes to get stuck into the data, with great analytical skills.
In this role you be behind the high-volume demand generation efforts for this outstanding SaaS business, your focus will be the SMB and alliance/partner segments. You will be responsible for planning, executing, and optimising campaigns that generate qualified leads and drive significant growth!
The Role:
You will build and manage a high-performing Tier 3 demand generation engine that consistently delivers a significant volume of qualified leads and also expands the reach of the business within the SMB and partner sectors. Key role that will contribute significantly to overall revenue growth.
Responsibilities:
- Develop and execute targeted, high-volume demand generation campaigns for SMB, alliance, and other Tier 3 market segments.
- Leverage data, marketing automation, and AI-powered tools to personalize messaging, segment audiences, and optimize campaign performance.
- Manage email marketing campaigns, ensuring high deliverability rates, engaging content, and effective calls to action.
- Create and optimize landing pages, forms, and other conversion assets to maximize lead capture.
- Collaborate with the VP of Demand Generation to ensure alignment and seamless handoffs between Tier 2 and Tier 3 campaigns.
- Analyse campaign performance data to identify trends, insights, and opportunities for optimization.
- Stay up-to-date on best practices and emerging technologies in high-volume, data-driven demand generation, particularly in relation to email deliverability and best practices for bulk sending.
- Develop and manage relationships with key partners, providing them with the resources and support they need to generate leads and drive joint marketing initiatives.
Requirements:
- Significant experience in B2B demand generation, with a strong focus on high-volume, data-driven campaigns.
- Proven track record of successfully managing email marketing, marketing automation, and lead nurturing programs.
- Deep understanding of email deliverability best practices and experience with bulk email sending platforms.
- Experience working with marketing automation platforms and CRM systems.
- Strong analytical skills and a data-driven approach to decision-making.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Experience working with channel partners and developing partner marketing programs.
- Familiarity with ABM principles and tactics will be very helpful.
- Experience with marketing analytics and reporting tools is desirable.
Fantastic benefits include remote first working, emphasis on learning and development and career progression, 23 days holiday (plus bank holidays) with 1 more day each year, volunteering days, company bonus plus healthcare and incentive plan after 12 months.
Great role, speak to Jasmine or Hally for more information!