Job Summary:
The Marketing Specialist is responsible for developing and executing the go-to-market strategy for a brand. This is a critical role that requires extensive expertise in brand building, integrated marketing campaigns, and audience engagement. The successful candidate will drive the comprehensive promotion and early-stage growth of a new brand.
Key Responsibilities:
- Develop the overall brand strategy, positioning, and visual identity in alignment with business objectives
- Create and implement a comprehensive marketing plan to introduce the new brand to target customers
- Oversee the production of all brand assets and marketing collateral (e.g. website, digital ads, social media)
- Manage the execution of integrated, multi-channel marketing campaigns across various touchpoints
- Analyze audience data, customer insights, and campaign performance to continuously optimize marketing efforts
- Establish and track key brand and marketing metrics to measure the success of launch initiatives
- Proactively identify opportunities to build brand awareness, generate leads, and drive customer acquisition.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field
- 4+ years of experience in marketing roles
- Proven track record of successfully launching new brands and driving early-stage growth
- Exceptional strategic thinking and storytelling abilities to position the brand effectively
- Proficient in developing and executing integrated, multi-channel marketing campaigns
- Strong analytical skills to measure and report on campaign performance and ROI
- Highly collaborative approach with the ability to work cross-functionally
- Adaptable, innovative mindset to thrive in a fast-paced, dynamic environment
- Excellent communication and presentation skills to influence stakeholders at all level
Please send your CV with a covering letter - we'd love to hear from you.
Benefit :
- Competitive Salary Remuneration
- Daily Allowance
- Additional Paid Sick Leave Days
- Casual dress
Starting Date : As soon as possible
Schedule : Monday to Friday
Work Place : In Person