An exciting opportunity has arisen for a skilled E-mail Marketing Manager to join the marketing function of a leading B2B Manufacturing business.
With guidance from the Marketing Director and working alongside the ecommerce and digital manager, you will be building brand awareness, customer acquisition and conversion through a content-driven strategy therein raising their profile.
Client Details
Our client is a well-established B2B manufacturing business, supplying the hospitality and retail sectors. This company operates on a national level and has a strong reputation for its high-quality products and commitment to customer satisfaction.
Description
- Develop and execute email marketing campaigns to meet business objectives.
- Oversee the design and content of all email communications.
- Monitor, analyse, and report on the performance of email campaigns.
- Work collaboratively with other marketing and agency departments to enhance campaigns.
- Planning campaigns and maintenance of all campaign and lifecycle CRM
- Working with CRM agencies to launch new CRM system
- Working with data lists to segment and identify target markets
- Set up and maintain e-marketing workflows
- Campaign planning and lead generation across the marketing mix for product and sector launches
- Collaborate with digital colleagues to gain paid search, SEO and online conversions to optimise all enquiries.
- Manage and plan the annual content and social plan
- Maintain Social media calendar and community chat across social channels ( FB, Insta, Twitter, LI, Tik Tok) through scheduling software.
- Online content creation - planning, researching, writing and asset creation using software or freelance support
Profile
A successful E-mail Marketing Manager should have:
- A degree in marketing or a related field.
- Proficiency in email marketing software and tools.
- Excellent leadership and team management skills.
- Strong analytical skills to interpret email marketing data.
- Creative flair for developing engaging email content.
- A strong understanding of consumer behavior and retail trends.
Job Offer
- An annual salary ranging from £35,000 to £40,000.
- A supportive and collaborative work environment.
- Opportunities for professional growth and development