We are currently recruiting on behalf of our client, a well regarded law firm, with over 600 lawyers operating globally. An opportunity has arisen for an experienced Marketing and Business Development Manager to join their team in London and support the Energy/Corporate & Commercial and practice areas.
The Marketing & Business Development Manager, equipped with an extensive understanding of the Corporate & Commercial sector, including corporate, employment, EU competition & regulatory, logistics, oil & gas, ports & terminals, and real estate, will spearhead business development and marketing initiatives for the C&C practice. The primary objectives include elevating the profile of this business segment, cultivating strategic account relationships, and catalysing revenue growth.
Key Responsibilities:
- Collaborate with the Group Leader and key partners to execute the strategy and business objectives of the C&C practice.
- Develop and implement international business development and marketing campaigns for the C&C practice, aligning with sub-sector teams and the central Marketing team.
- Draft impactful pitch, RFP/ITT, and capability documents positioning HFW as a leading firm in the C&C sector.
- Manage the C&C practice's participation in the firm's client development program and oversee relevant client accounts.
- Manage marketing materials and activities to support the C&C practice's business development program.
- Provide support and leads on firmwide BD projects.
- Maintain knowledge of the international legal sector and the firm's competitive positioning.
- Collaborate with the central Marketing team to maintain best practices, including regular reporting of business development activities and ROI.
- Line management of a Marketing & Business Development Senior Executive.
- Perform any other ad hoc duties as required.
Qualifications and Experience:
- Proven experience in marketing and business development within the legal or professional services sector.
- In-depth knowledge of the Corporate & Commercial sector, including corporate, employment, EU competition & regulatory, logistics, oil & gas, ports & terminals, and real estate.
- Strong understanding of key account management principles and strategies.
- Excellent communication and interpersonal skills.
- Strategic thinker with the ability to translate insights into actionable business development plans.
- Previous experience in coordinating and leading marketing campaigns.
- Bachelor's degree in marketing, business, or a related field.
- Strong IT skills including PowerPoint, Excel, Word, InterAction (or similar CRM database).